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Role play

Our children's role toys spark the imagination and transport kids into their own make-believe world. But role play is a lot more than just fun – it's learning, too. It helps children develop social skills by imitating grown-ups and inventing their own identity.

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    Role play toys enhance children’s development of social play, imagination, and creativity during the early years. Pretend games also involve their dream job would be growing up or simply mimicking their favourite adult.

    One of the most popular role-plays games among kids involves cooking and serving family and friends some toy food. And our cooking range for kids includes from play kitchen set to the toy cash register and all the ingredients to make something tasty. And at least we can ask the kids what’s for dinner today.

    For imaginative outdoor play, our kids’ play tent, and the wooden fishing toy are sure to be an adventure in every room and hours of fun play.