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Let's help each other feel at home

Everybody should have somewhere they’re welcome, included and accepted. But only half of LGBTQ+ people feel they can be open and honest about who they are, even with their own family. Together, let’s make sure everyone in the LGBTQ+ community feels at home.

A family of two parents and four children sitting on a sofa with a Home Pride Home sign on the wall behind them.

Support starts at home

This Pride Month, with support we’ve received through Stonewall’s Global Diversity Champions program, we’ve created a series of actions you can take to ensure the place you call home is somewhere LGBTQ+ people feel welcome, included and free to be themselves.

Be an LGBTQ+ ally

There are lots of terms specific to the LGBTQ+ community that you may not know. Take some time to learn inclusive language and understand the issues LGBTQ+ people experience. That way, if someone wants to discuss their identity, orientation, challenges or anything else, you can do so in the right way.

Ask open questions

If you feel a loved one might want to talk about their sexual orientation, gender identity or any other challenge but is finding it hard, try asking a friendly, open-ended question like, ‘How did things go at school/work today?’. It may just open the door to a bigger conversation.

Call out hurtful language

If you hear someone use a word like ‘gay’ in a derogatory way, don’t ignore it. Gently remind them it’s not acceptable and suggest they think about how they could re-phrase what they said.

Respond positively to LGBTQ+ people in the media

If an LGBTQ+ person or character appears while you’re watching TV, reading or online with someone at home, use it as an opportunity to remind that person you’re accepting and supportive of the LGBTQ+ community.

Be patient

It may seem counter-intuitive but it’s best to wait for your loved one to open up to you. If asked about their sexual orientation or gender identity before they’re ready to discuss it, it may make them less likely to do so. Instead, create a warm, safe environment where everyone can speak freely, then let them find the right moment.

Remember pronouns matter

Calling someone ‘he/she’ based on your own assumptions can make them feel uncomfortable and unwelcome. Using the pronouns ‘they/them’ is therefore very useful when you don’t know a person’s gender identity. And don’t be afraid to ask someone’s pronouns if you think they might feel comfortable sharing them.

Look after yourself too

Caring for everyone in your home, especially if they’re experiencing negative feelings about themselves or their environment, can be hard. Be sure to have people around you who can support you too.

Home Pride Home

We’ve redesigned the traditional Home Sweet Home sign into a symbol of inclusiveness and acceptance. Find the sticker on Instagram Stories and GIPHY or click below to print it out to hang at home or work with pride. Take a selfie wherever you call home and use our #HomePrideHome sign to mark it as somewhere all LGBTQ+ people can feel welcome.

Download to print at home (PDF)
Video: Home Pride Home cross-stich animation where the embroidery shifts from dark blue to rainbow colored.
Download to print at home (PDF)

Thanks for carrying with pride

This June, IKEA donated $50,000 to the Trevor Project. The donation was made up of 100% of the advertised retail price from each sale of a STORSTOMMA shopping bag made at IKEA stores and online on until the total donation amount was reached.*

The Trevor Project is the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people.

Progress we’ve made at IKEA

We’re using our size and influence to advocate for LGBTQ+ rights outside IKEA. Together with other companies, civil society, our co-workers and customers, we want to be a force for positive change by supporting legislation and investing in education and awareness campaigns that tackle LGBTQ+ stereotypes.

  • We have a global LGBTQ+ inclusion plan, ensuring that our entire company creates a workplace and environment that welcomes people of all sexual orientations and gender identities
  • We recently launched our global Transgender Inclusion Toolkit for managers that features global guidelines for creating a trans-inclusive workplace and trans-inclusive teams
  • We offer training for our co-workers about inclusion, unconscious bias and LGBTQ+ issues to further support allyship
  • IKEA is a proud member of the Workplace Pride Foundation and Stonewall’s Global Diversity Champions program, both of which are focused on LGBTQ+ inclusion in the workplace
  • We have co-created and endorsed the UN Standards of Conduct on tackling discrimination against LGBTQ+ people in the workplace and in the community
  • We are active partners in Open for Business, a business coalition for advancing LGBTQ+ inclusion and providing a response to the growing backlash against this in many parts of the world
  • We have a global business commitment to racial equality, which includes increasing ethnic, racial and national diversity at all levels of leadership in 30 countries by 2024

*Between June 1 and June 30, 2022, IKEA will donate 100% of the advertised retail price from each sale of a STORSTOMMA shopping bag made at IKEA stores and online on (excluding sales made from AL, MS, SC, and HI) to The Trevor Project, with a minimum donation of $25,000 up to a maximum total donation of $50,000. Purchase is not tax deductible. IKEA is partnering with The Trevor Project to support their mission to end suicide among LGBTQ young people. The Trevor Project name is used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion or political position. The Trevor Project name is owned by The Trevor Project. The Trevor Project, Inc. is a 501(c)(3) charity. For more information, please visit