Being a Swedish design classic and icon is all nice, of course. But the BILLY bookcase has also kept evolving. Today it's as versatile as your imagination, and the perfect storage to personalise and show who you are. Which BILLY expression sums up your essence best?

Every first deserves a place to belong.

Your first book, your first camera, your first little obsession—each one holds a memory. And sometimes, all it takes is the right shelf to turn those small moments into something to be proud of.