IKEA Korea launches a new frame and six types of fabric covers to mark the 40th anniversary of POÄNG
POÄNG chairs, which have been long-loved by consumers for 40 years, is a product that contains IKEA’s value and creative element that considers consumers’ comfortable use. In celebration of the 40th anniversary, IKEA Korea launches a new frame and six different types of fabric covers by combining the original POÄNG chairs with fun patterns and interesting designs.
About 1.5 million POÄNG chairs are sold every year and consumers’ long-lasting loyalty for POÄNG chairs has continued, leading to total cumulative sales of more than 30 million chairs. In return, IKEA is selling POÄNG chairs at a 21% lower price than 40 years ago.
Not only are POÄNG chairs comfortable and practical, they also have excellent durability. Internationally recognized FSC (Forest Stewardship Council)-certified wood is used for the frame, and ‘Better Cotton Initiative’, which aims to reduce environmental pollution, certified eco-friendly organic 100% cotton is used for the fabric covers.
In order to celebrate the 40th anniversary of POÄNG, IKEA Korea also holds an event for IKEA FAMILY members, who can leave any congratulatory message about ‘40’, such as 40th wedding anniversary, father’s 40th birthday, etc. on the event web page at IKEAFAMILY.kr. 40 winners will be selected randomly and will be given a POÄNG chair as a gift. The event will be held from 11th October until 20th October and is available IKEAFAMILY.kr.
About IKEA Korea
IKEA Korea, owned and operated by the INGKA Group under franchise agreements with the Inter IKEA Systems B.V., entered the Korean market in 2014 with the opening of IKEA Gwangmyeong. Since then, IKEA Korea has opened three additional stores—IKEA Goyang, Giheung and DongBusan—as well as its e-commerce channel. Based on the IKEA vision ‘to create a better everyday life for the many people’, IKEA aims to enable and inspire the many people to love their homes through home furnishing, and is accelerating its steps to create a new IKEA that is more affordable, convenient and people and planet positive. Before each store opening, IKEA conducts a wide range of research and home visits to understand people’s life at home in each respective area. As a humanistic company, IKEA also aims to become a great place to work for its co-workers while creating a positive impact in the local community. More information can be found at www.ikea.com.