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IKEA Korea launches a new frame and six types of fabric covers to mark the 40th anniversary of POÄNG

IKEA POÄNG armchair
Corporate NewsRetailOctober 12, 2016Last edited: August 24, 2021
[Seoul - October 12] Home furnishing company IKEA announced that one of its signature, POÄNG chairs, will celebrate its 40th anniversary this year.

POÄNG chairs, which have been long-loved by consumers for 40 years, is a product that contains IKEA’s value and creative element that considers consumers’ comfortable use. In celebration of the 40th anniversary, IKEA Korea launches a new frame and six different types of fabric covers by combining the original POÄNG chairs with fun patterns and interesting designs.

About 1.5 million POÄNG chairs are sold every year and consumers’ long-lasting loyalty for POÄNG chairs has continued, leading to total cumulative sales of more than 30 million chairs. In return, IKEA is selling POÄNG chairs at a 21% lower price than 40 years ago.

Not only are POÄNG chairs comfortable and practical, they also have excellent durability. Internationally recognized FSC (Forest Stewardship Council)-certified wood is used for the frame, and ‘Better Cotton Initiative’, which aims to reduce environmental pollution, certified eco-friendly organic 100% cotton is used for the fabric covers.

In order to celebrate the 40th anniversary of POÄNG, IKEA Korea also holds an event for IKEA FAMILY members, who can leave any congratulatory message about ‘40’, such as 40th wedding anniversary, father’s 40th birthday, etc. on the event web page at IKEAFAMILY.kr. 40 winners will be selected randomly and will be given a POÄNG chair as a gift. The event will be held from 11th October until 20th October and is available IKEAFAMILY.kr.