IKEA presents MARKERAD collection in collaboration with Virgil Abloh
Aimed at making statement with a first home for Millennials, launching Nov 1 for IKEA Family member
MAKERAD is a limited edition taking everyday icons with classic minimalistic designs and building on them with artistic references. Created in collaboration between home furnishing leader IKEA and multi-disciplinary creative Virgil Abloh, the collection aims to satisfy the practical needs of young people today, adding a sense of irony and injecting humour into the home. The final collection is a mix of 15 articles that are basic needs when creating a first home – a table, chair, daybed, cabinet and rugs.
“This collaboration has been characterised by a curiosity for each other’s ‘playfield’ and a genuine willingness to try out new paths. By joining together our approaches to design, we challenged each other to think differently and created a collection that I think is bold, contemporary and carries messages of our time,” said Henrik Most, Creative Leader at IKEA of Sweden.
MARKERAD will launch on November 1 for IKEA Family members at IKEA Gwangmyeong and Goyang and will be available for all customers from November 2 in store and on e-commerce while supplies last. IKEA Family is the IKEA loyalty program that is open to anyone with a passion for home furnishing. Members can sign up free of charge via in-store kiosks and the IKEA Family website to enjoy immediate benefits, such as special offers and home furnishing workshops.
IKEA Korea will also host a special social media event to celebrate the launch of MARKERAD, which will run until October 30. Anyone is welcome to participate by following the IKEA Korea Instagram account (@ikeakr) and re-gramming the MARKERAD post with the given hashtags. Winners will be announced on October 31 via Instagram story, who will each receive a MARKERAD carrier bag. More details on MARKERAD can be found at IKEA Korea website (www.ikea.kr).
About IKEA Korea
IKEA Korea, owned and operated by the INGKA Group under franchise agreements with the Inter IKEA Systems B.V., entered the Korean market in 2014 with the opening of IKEA Gwangmyeong. Since then, IKEA Korea has opened three additional stores—IKEA Goyang, Giheung and DongBusan—as well as its e-commerce channel. Based on the IKEA vision ‘to create a better everyday life for the many people’, IKEA aims to enable and inspire the many people to love their homes through home furnishing, and is accelerating its steps to create a new IKEA that is more affordable, convenient and people and planet positive. Before each store opening, IKEA conducts a wide range of research and home visits to understand people’s life at home in each respective area. As a humanistic company, IKEA also aims to become a great place to work for its co-workers while creating a positive impact in the local community. More information can be found at www.ikea.com.