IKEA Korea launches ‘Our Home+IKEA’ campaign
Co-create the spaces to enable better everyday life at home, starting with bedrooms
[Seoul – April 15, 2019] Home furnishing retailer IKEA Korea announced the launch of ‘Our Home+IKEA’ campaign to co-create better everyday life at home with Korean customers.
The campaign was launched as a part of IKEA Korea’s efforts to understand and tackle the challenges that many Korean customers are facing today. The campaign will take its first step with the bedroom, shedding light on its role as a space to recharge and unwind, and offering a bedroom makeover solution.
To this end, IKEA Korea carried out a bedroom makeover event among IKEA FAMILY members and visited two selected families to tackle the challenges in bedroom furnishing. IKEA Gwangmyeong transformed the bedroom of a family living with children into a safe space for kids to play, while IKEA Goyang and a 50-year-old couple had their bedroom flipped into a space to enjoy their pastime and relax.
After this pilot makeover for Korean customers with IKEA's home furnishing range, IKEA Korea aims to provide home furnishing ideas and inspirations. Moreover, IKEA Korea will share the ideas generated from the makeover process by displaying the results of transformation at IKEA Gwangmyeong and Goyang, as a way to deliver IKEA’s unique home furnishing solutions to more people.
Upon the launch of the campaign, IKEA Korea introduced the home furnishing challenges and needs of two families with the details of campaign on April 15 through the IKEA website. The retailer will also unveil two campaign films on April 22 that deliver the whole process of creating a new bedroom together with families and showcase the makeover results, offering home furnishing inspirations and makeover solutions to those who have similar challenges.
Yunha Choi, Country Marketing Manager of IKEA Korea, said “We understand that home furnishing can be daunting to some people, and feel delighted to co-create new spaces with our customers through IKEA’s solution,” adding, “we will keep putting efforts to get closer to our customers and offer home furnishing inspirations to enable them improve their lives at home through the campaign.”
More information about ‘Our Home+IKEA’ campaign can be found at www.IKEA.kr.
About IKEA Korea
IKEA Korea, owned and operated by the INGKA Group under franchise agreements with the Inter IKEA Systems B.V., entered the Korean market in 2014 with the opening of IKEA Gwangmyeong. Since then, IKEA Korea has opened three additional stores—IKEA Goyang, Giheung and DongBusan—as well as its e-commerce channel. Based on the IKEA vision ‘to create a better everyday life for the many people’, IKEA aims to enable and inspire the many people to love their homes through home furnishing, and is accelerating its steps to create a new IKEA that is more affordable, convenient and people and planet positive. Before each store opening, IKEA conducts a wide range of research and home visits to understand people’s life at home in each respective area. As a humanistic company, IKEA also aims to become a great place to work for its co-workers while creating a positive impact in the local community. More information can be found at www.ikea.com.