Skip to main content
EN KREnglish

IKEA introduces the first-ever ’IKEA Festival’, a home tour around the world

Corporate NewsLife at homeSeptember 8, 2021Last edited: October 5, 2021
IKEA celebrates the best of life at home with its first global 24-hour online festival on September 16 at 3pm  Offers new experiences with various contents set in 100 homes around the world

[Seoul – September 8] Home furnishing retailer IKEA introduces the first ever virtual ‘IKEA Festival’, a home tour of the world celebrating the power of opening doors to new experiences and creating a better life at home. For 24 hours in the live stream starting on September 16 at 3pm, this new kind of festival will set in everyday homes, studios, and neighborhoods worldwide, turning living rooms, kitchens, bedrooms, and backyards into virtual stages for performances and experiences. 

 

In a time when life at home has never been so important, ‘IKEA Festival’ was developed to offer a lot of opportunities for inspiration around life at home from across the world. Under the IKEA vision to create a better everyday life for the many people, the festival will take place in over 100 homes in more than 50 markets around the world. 

 

This virtual event is for free, open to everyone who wants to open the door to new experiences and a better life at home. Artists, designers, DJ’s, chefs, and many other talents will turn their homes into virtual stages and 24 episodes will be broadcasted at a given time, one per hour. Home Visits with IKEA collaborators like Ilse Crawford and Virgil Abloh, Home Concerts with artists such as MØ and Niki, and Home Cooking with Paul Svensson are included. 

 

To access the IKEA Festival and experience the full program, you can visit the global festival page. There’s no registration needed, so the door truly is open to everyone. All the programs can be found at the same home page event after the festival. 

 

“Life at home has taken on a whole new meaning for every one of us over the past year, and by being virtually connected, we can open the door to many better and more sustainable lives around the world. Ikea will continue to introduce a variety of contents to inspire many people with better everyday life at home” says Olivia Ross Wilson, Communications Director, Ingka Group (IKEA Retail). 

 

Before the launch of ‘IKEA Festival’, IKEA Korea will host a local event ‘IKEA Festival: Discover New Me Camp’. ‘IKEA Festival: Discover New Me Camp’ will inspire new ways of living through virtual talk shows, food shows, workshops, and concerts with influencers, movie critic Lee Dongjin, IKEA Korea interior designer Anton Högkvist, food director Kim Seoyeong, and Korean pop singer Car The Garden. This will be hosted live on the IKEA Korea official YouTube channel on September 16th 1pm. More details can be found on the local festival page.