Life at Home Report 2022 | Korea Insight Highlight
This data is based on the responses of 1,005 Korean respondents among 37,405 people over the age of 18 in 37 countries who participated in a survey for the 2022 IKEA Life at Home Report.
Role of Home
The most concerned area of life and impact by the rise of cost of living
When asked about the most concerned area of life,
Economy in their country
Impact of climate change
Housing situation
81% of Korean respondents say that they concern about General economy in their country and73% of Korean respondents say that they concern about Impact of climate change.Compared to global results, Korea is one of the countries most concerned about general economy and climate change.
As Koreans are heavily concerning the world outside, the home that protects us will be able to play a more role.”
Impact of rise of cost of living
With the cost of living on the rise, our lives are also affected. 43% people globally say that they would need to cut back on spending on their hobbies and interests outside the home with the cost of living on the rise, while Korean respondents focus more on living fundamentals, saying Where I live (34%) and Work stability (28%) will be negatively impacted the most.
Where I live
Work stability
How do you feel about home?
Seven emotional needs at home
We found that no matter where or how we live, it all boils down to the same seven essential ingredients:
a generous slug of Security and Comfort, big handfuls of Belonging and Ownership, a healthy dollop of Privacy, and Enjoyment and Accomplishment. Koreans respond that Security and Comfort are the most essential emotional needs at home for them.
When asked about the gap between what we want from our home and what it actually provides, Koreans find needs are not fulfilled for Enjoyment, Belonging and Accomplishment. In particular, Belonging is the second lowest in the world.
How can we close the gap between importance and reality to meet emotional needs at home better?”
Needs fulfilled in the workplace
Especially, Koreans are more likely to fulfil Belonging and Accomplishment in the workplace than home. Can we feel a greater Belonging and Accomplishment at home as well as at work?
Belonging
Accomplishment
Creating a home that reflects us
"Space" reflects our identity
58% of people agree that their home reflects who they are.
Koreans feel a bit less reflected than global: 56% of people feel their home reflects themselves.
Those who feel their home reflects their identity are 1.5 times more likely to feel more positive about their home. In practice, this means that it is important to make our home act like a mirror to our identity.”
"Space" reflects our identity
- Korean respondents agree that having “space” for needs and interests (44%) and having a “space” for everyday meaningful rituals (28%) are important elements of making home that reflects who they are.
- Compared to the global results that the role of “thing” is important to make your home feel like a reflection of who you are, Koreans are more interested in having a “space” that fits my life in the home that reflects my identity.
Small change, big difference
Only 16% of Korean respondents say that they are in control of how their home is organized and looks. This is the lowest worldwide among all countries that participated in the survey, indicating that Koreans have the lowest confidence in home furnishing. (Global average: 36%)Consumers still feel that making a change on the home requires full renovation. But we know better than anyone that small changes can make a big difference.
Frustrations at home
In Korea, it is found that many people suffer from unorganized space and lack of place to relax at home compared to global results.In particular, the percentage of respondents who say they feel frustrated due to lack of space for hobbies or personal activities ranked first worldwide.
Inspiration about home
Where people seek inspiration about home
Koreans seek inspiration from the homes of people close to them, such as family, friends, and neighbors.
There is also a higher proportion of respondents who say they get inspired by social media influencers than respondents from all over the world.
TV home renovation shows
Friends or family home
Neighbors' home
Ideal home
63% of Koreans say that they believe the most important aspect inan ideal home is the ability to unwind and relax.
Compared to global, it is found out that they see nurturing connections with people I live with and living “smart” for safety & convenience as important aspects in an ideal home.
