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Kids draw toys for kids right to play

IKEA toys kept together
Range newsRetail13 April 2022
For five years running, children from all over the world have scurried to their nearest IKEA store or entered the competition online, for a chance to draw the soft toy of their dreams and have it turned into reality. This year, 87 000 amazing drawings were entered into the competition, with 6 drawings selected to be turned into the SAGOSKATT 2019 soft toy collection.

SAGOSKATT is a limited collection of soft toys designed by kids for kids. It’s part of the IKEA annual Let’s Play for Change campaign, encouraging everyone to play more for a better everyday life. 100 per cent of the turnover from SAGOSKATT is donated to local children’s charities working with children’s rights to play and develop. Essentially, kids are helping kids.

A jury at IKEA of Sweden selects the winners, whose drawings will be turned into real soft toys. It’s always a difficult decision and we’re always amazed by the drawings that we see. This competition really demonstrates the unique creativity that so many children possess.

“As every year, making the selection was not easy, because there are so many awesome, cute and creative drawings! When we make the selection we look for basic things, like the uniqueness of the drawing, what the soft toy would bring and represent to the kids if it’s possible to manufacture, and a strong selection that together forms a great collection.

What stood out this year, just like every other year, is creativity, there were so many unique great drawings!” says Bodil Fritjofsson, Product Developer Children’s IKEA.

The chosen drawings will now go on to become a special limited soft toy collection SAGOSKATT, launched in IKEA stores worldwide as part of the Let’s Play for Change campaign in autumn 2019.