Despite being firmly grounded in the science of play, the design process was as playful as the products themselves. Each designer was asked to start in the everyday activity where they get lost in the moment and simply have fun – and to create items that make people smile. “To me, playfulness is a way of looking at life that boosts creativity and makes me believe that everything is possible. I won’t ever allow my inner child to grow up”, says Marta Krupinska, one of the designers behind the collection.
More from the GREJSIMOJS collection
GREJSIMOJS Soft toy, bear/beige, 100 cm (39 ¼ ")
Price $ 59.99
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GREJSIMOJS
106.020.86This huge soft toy sparks the imagination and is a friend to create memories with in the magical world of play. And if the world gets dirty sometimes? No problem - the soft toy is washable!
Key features
- Machine washable
More information
The huge size and tactile feel make this soft toy unique. It’s irresistibly soft and invites for many long, cozy and big hugs.
With the GREJSIMOJS collection, we want to inspire play and togetherness. The products bring out the playfulness in everyone – of all ages, across the home and every day.
Designer
Marta Krupińska
Ratings and reviews
Great bearCeceVery large and floppy, perfect for the couch
Biggest pancake everMelissaBear pancakes are the best, seriously though this stuffy is so versatile
Unbearleavably GoodPaivikkiNice friendly bear. Very soft. Gets along well with other bears
i love himKyrahe is so beautiful
Good qualityFrederickFabric is good material
Best purchase EVERBrookeI’m a 32 year old millennial who was perusing IKEA to buy materials for work. I saw this bear… i immediately was drawn to him. But I couldn’t get him. I was there for work stuff. But everywhere I went in the store, the bear kept appearing. I finally gave in after the fifth time. I took the bear home with me. I couldn’t say no! He is so soft and cute and cuddly. Don’t worry, he wore a seatbelt on the drive home and now I am off to snoozeland with Mr. Bear here. Don’t hesitate. Get the bear. Whether you are a childless millennial or a super mom of 3, just get the bear. Trust me.
Customer reviews
4.9Average rating
229Reviews
4.9Average rating
229Reviews
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Story
Let your home come out and play
What happens when a bunch of designers come together for a deep dive into the world of play and playfulness? First of all, they have a lot of fun. Secondly, they create a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffes, and much more – made to spark more play, every day, across the home.
"More and more parents recognize the importance of play for their children’s happiness and wellbeing – and want to play more with their kids. GREJSIMOJS collection is based on those insights”, says development leader Karin Blindh Pedersen.
Mission: Make people smile
3, 116, or anywhere in between? Perfect!
The items in GREJSIMOJS span from colourful and bold to sleek and neutral. Combining fun and function, they make it easier to get the play going, whether you go all in or prefer hiding the playfulness in plain sight. And not only do they inspire to play across the whole home – they inspire everyone to unleash their playfulness. So are you 3, 116 or anywhere in between? GREJSIMOJS is for you.