FABLER BJÖRN Soft toy, beige,


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This teddy bear has a big heart and is good at hugging, comforting and listening – but is also ready for play and mischief when you are. What are you going to do today?

Article Number801.413.98

Product details

This teddy bear has a big heart and is good at hugging, comforting and listening – but is also ready for play and mischief when you are. What are you going to do today?

Distinct contrasts and soft material stimulate the baby's senses.

Distinct contrasts help to develop a child's vision.

All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.

A soft teddy bear with its heart in the right place, lively eyes and a friendly smile. Maybe it will be your child's favourite?


Silke Leffler

Article Number801.413.98
  • Fabric:

    100 %polyester


    100% polyester - hollow fibre

    Machine wash, warm, durable-press cycle.

    Do not bleach.

    Do not tumble dry.

    Do not iron.

    Do not dry clean.

  • Recommended for all ages.
  • We want to have a positive impact on the planet. That is why by 2030, we want all materials in our products to be recycled or renewable, and sourced in responsible ways.


Length: 8 ¼ " (21 cm)

    Soft toyArticle no801.413.98

    Width: 4 " (10 cm)

    Height: 2 ¼ " (6 cm)

    Length: 8 ¾ " (22 cm)

    Weight: 1 oz (0.03 kg)

    Package(s): 1

Ratings and reviews

Great first bearDEBORAHThree month old bsby. They start to get interested in fifth toys snd safe to stick in mouth5
Extra treat for my grandmary a.Extra treat for my grand nephew and easy for him to hold and play with5
Nice one. My kid likedJACOBNice one. My kid liked it.5
Nice bear for the priceMIGUEL A.Nice bear for the price5
Good small toy for 7LouisaGood small toy for 7 year old5
Great office chairAMELIAGreat office chair4
Bear with 💓RobertBrings a smile to everyone's face5
My daughter loves thisGagandeepMy daughter loves this5
Cuddly Little BearGwenVery sweet and inexpensive.5
He"s cute_hannah_I bought this some weeks ago and i love him. He looks pretty chill which makes me also feel the same way.5
Awesome little bearGmaGpaThis is my granddaughters favourite teddy, picked up some extra, just in case she loses one! Stays in great shape!5
So adorableYusuf HudaI bought this for my nephew who was in NICU at the time. This toy is so adorable and comforting , even while he was sedated he held on to its arm. On a tough night when we was in a lot of pain he held the toy and stopped crying.. sadly my nephew passed away a few days later . So this remains his only toy! Thanks for making this.5
Cutespitfire001Nice little toy, cute. Price was right.5
Adorable: but did hold up to dogEtobicokeVery cute little bear and very inexpensive. I purchased for my foster dog who loved it a little too much and chewed off the ears and started pulling out the stuffing. Bear now in need of surgerical repair. But seriously, this is not meant as a dog toy and i think would fair well as a decorative toy or for a baby.4
Cute and smallScheaBought this a month ago, really small, cute and so cheap!!! Can bring it everywhere!!5
Travelling friendship Bear2020MOMThese soft, cute little Bears are all heart and can easily fit in a pocket or backpack to remind someone they are loved!5
Sweet for small dogWestsidegirl555It’s like her little buddy, my pup loves it and the stuffy is adorable.5
Amazing Show PieceGary007I bought it Yesterday and it is Amazing,Cute and all my friends already loved it.5
great soft toy6667FABLER BJORN soft toy is lovely and and loved the the young one I gave it to.5
Soft ToySlicerGreat huggy bear for the little granddaughters5

SustainabilityPeople and planet

Energy and resources

Is it possible to make plastic hug-friendly?

We want to reduce the amount of new material in our soft toys. Using recycled polyester as filling, and thereby giving new life to used plastic, is one way. That’s why we’ve embarked on an exciting journey with our new range of soft toys. Our goal is to fill as many soft toys as possible with recycled polyester – without compromising on safety or quality.

FABLER BJÖRN Soft toy, beige, 8 ¼ "

The story of a broken eye and what it taught us

The IKEA store in Helsinki, Finland, was full of customers that day back in 1997. Being a textile technologist at Children’s IKEA at the time, Carina Ingelsten ran a course about safety for a group of IKEA co-workers. ”I lifted up a teddy bear and pulled on the legs and arms to show how well they are sewn in place. When I pulled on the plastic eye, something happened that shouldn't – the eye came off”, says Carina. This was a major setback for Children's IKEA, but it was a setback that would lead to important safety improvements.

All soft toys were removed from the store as Carina tried to call her colleagues in Sweden. ”It was a Saturday, so it wasn't that easy to get a hold of people, but in the end Jörgen Svensson, my manager at Children's IKEA, answered and we succeeded in stopping global sales of our soft toys”.

Major consequences

Jörgen remembers the call. The fact that the eye came off despite all risk analyses and safety checks was very serious. Still, in hindsight, he still sees that it led to something really good. ”Thanks to what happened, we learned to systematize safety work even more. We established clearer procedures and areas of responsibility”.

More personal expression

The incident also led to the decision to not use plastic eyes at all. Embroidered eyes were not only safer, they also proved to give more character and personality to the toys. Annie Huldén, a designer who has created many soft toys over the years, agrees. ”The eyes are very important for a soft toy and plastic eyes easily seem too symmetrical and stale, while embroidered eyes are easier to vary in terms of the design, the size of pupils and the eyelashes.” Soft toys at Children's IKEA are loved by children throughout the world. It's a loved friend to play with and find comfort with - and which parents can always feel secure about.

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What is polyester?

Polyester is a durable, quick-drying and insulating material that is optimal to use for textiles and as filling in pillows, quilts and furniture. The material is made from crude oil – a limited resource. Since IKEA doesn’t want to contribute to more virgin oil being used, we are now gradually switching to recycled and traceable polyester from sources like PET bottles. What’s nice is that polyester can be recycled over and over, without changing or losing its great qualities.


Sure, they’re cute but are they safe? Absolutely!

You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.