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BLÅHAJ Soft toy, shark,

Price $ 34.99

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Big and safe to have by your side if you want to discover the world below the surface of the ocean. The blue shark can swim very far, dive really deep and hear noises from almost 250 metres away.

Article Number903.735.90

Product details

Children tend to be fascinated by any story about sharks – one of the ocean's most terrifying predators. This blue shark is not dangerous at all, just soft to hug and safe to have by their side.

All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.

We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that they’re free from harmful chemicals.

Simple to keep clean and fresh since the soft toy can be machined washed at 40°C.


IKEA of Sweden

  • Material
    100 %polyester
    100% polyester - hollow fibre

    Machine wash, warm, durable-press cycle.

    Do not bleach.

    Tumble dry, low, normal cycle.

    Do not iron.

    Do not dry clean.

  • Recommended for children 18 months and older.


Length: 39 ¼ " (100 cm)

  • BLÅHAJArticle Number903.735.90

    Width: 21 ¼ " (54 cm)

    Height: 9 " (23 cm)

    Length: 39 " (99 cm)

    Weight: 1 lb 6 oz (0.64 kg)

    Package(s): 1

I love my BlahajPrismane B.I thought it would just a nice shark to cuddle and joke about having, boy was I wrong. This project was life-changing.5
Kiddo Tested, Mother Approved!N'DonnaI bought this big boi for my kiddo for Christmas and it was love at first sight. They've always wanted the "meme shark" and were thrilled to finally get it. It's so tall, even compared to my pretty tall kid! They adore their shark.5
COOLVickyLove the Blahaj, my wife adores it. Hangs from the bedroom ceiling now5
5/5 across the boardStephanieCuddleable: 5/5 There for me: 5/5 Refuses to eat humans: 5/5 Accepts nose boops: 5/55
The shark serves the purposeValerieThe shark serves the purpose it was required for as a weighted plushie after we opened his tummy and inserted5 lbs of rice and sewed him back up. Nice product being used on a daily basis for stress and anxiety issues.5
durable and adorableMARIANNdurable and adorable5
So soft and cuddlyEMILYWho would have thought? Cuddly little shark.5
best stuffed animal out there :3Cody H.memes aside, blahaj is the perfect size for cuddling (even as a tall person), it's incredibly soft and squishy, and it provides and indescribable sense of safety and comfort. not sure why, but it does. 100% worth it uwu5
Changed my lifeDanielleOmg i didn’t believe the hype, but now I am certain — life could not go on if I didn’t hug my Blåhaj every 5 seconds. <3 Ikea uwu5
Highly recommend :) :)chris l.Bought for my boymodder while they were an egg and they were ecstatic! I've heard it's the best source of gender euphoria anyone can ask for.5
Good productALEJANDROGood product5
GoodAnnabelle R.Overall it’s really good, the only thing is that mine’s fur is reversed (going forward instead of backwards)4
the most beautiful plushAliaThis is an amazing plush, soft, huggable and very nice to snuggle. It is the perfect thing to cuddle.5
BLAHAJ SharkIvyLove the softness of BLAHAJ5
arrived very quickly! exactly whatEleanorarrived very quickly! exactly what i was hoping for5
So adorable 🥰ErinSo adorable 🥰5
BLÅHAJ Soft toy, shark, 39 ¼ "

The story of a broken eye and what it taught us

The IKEA store in Helsinki, Finland, was full of customers that day back in 1997. Being a textile technologist at Children’s IKEA at the time, Carina Ingelsten ran a course about safety for a group of IKEA co-workers. ”I lifted up a teddy bear and pulled on the legs and arms to show how well they are sewn in place. When I pulled on the plastic eye, something happened that shouldn't – the eye came off”, says Carina. This was a major setback for Children's IKEA, but it was a setback that would lead to important safety improvements.

All soft toys were removed from the store as Carina tried to call her colleagues in Sweden. ”It was a Saturday, so it wasn't that easy to get a hold of people, but in the end Jörgen Svensson, my manager at Children's IKEA, answered and we succeeded in stopping global sales of our soft toys”.

Major consequences

Jörgen remembers the call. The fact that the eye came off despite all risk analyses and safety checks was very serious. Still, in hindsight, he still sees that it led to something really good. ”Thanks to what happened, we learned to systematize safety work even more. We established clearer procedures and areas of responsibility”.

More personal expression

The incident also led to the decision to not use plastic eyes at all. Embroidered eyes were not only safer, they also proved to give more character and personality to the toys. Annie Huldén, a designer who has created many soft toys over the years, agrees. ”The eyes are very important for a soft toy and plastic eyes easily seem too symmetrical and stale, while embroidered eyes are easier to vary in terms of the design, the size of pupils and the eyelashes.” Soft toys at Children's IKEA are loved by children throughout the world. It's a loved friend to play with and find comfort with - and which parents can always feel secure about.


Sure, they’re cute but are they safe? Absolutely!

You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.