Jörgen remembers the call. The fact that the eye came off despite all risk analyses and safety checks was very serious. Still, in hindsight, he still sees that it led to something really good. ”Thanks to what happened, we learned to systematize safety work even more. We established clearer procedures and areas of responsibility”.
BLÅHAJ Soft toy, shark, 100 cm (39 ¼ ")
Price $ 39.99
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BLÅHAJ
903.735.90Big and safe to have by your side if you want to discover the world below the surface of the ocean. The blue shark can swim very far, dive really deep and hear noises from almost 250 metres away.
Key features
- Machine washable
More information
Children tend to be fascinated by any story about sharks – one of the ocean's most terrifying predators. This blue shark is not dangerous at all, just soft to hug and safe to have by their side.
All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.
We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that they’re free from harmful chemicals.
Simple to keep clean and fresh since the soft toy can be machined washed at 40°C.
Designer
IKEA of Sweden
Ratings and reviews
CuteHarrietI didn’t know the shark toy came in two sizes. I bought both for my friend’s new baby born.
Great qualityLiseGreat quality for the price.
I've wanted a BLAHAJ since before my area had an IKEAValerieLocal IKEA has been open for a while now, and my new room needed a new buddy. Seems sturdy and super-friendly, very cute!
Love my ShonkKatie🏳️⚧️🏳️⚧️🏳️⚧️Big and cuddly and always there for you when you are having a bad day, everyone needs a shonk in there life to hug 🏳️⚧️🏳️⚧️🏳️⚧️
Huge and soft!ShelleyMy daughter wanted this as a gift for her friend. I was not expecting it to be so large and delighted it is the same excellent quality of all IKEA soft toys I have previously purchased.
SharkParnazMy Son loves it 😍😍so soft and cute
Beautiful fish!KayyleeSoftest and most cuddly fish ever 🏳️⚧️
Trans rights are human rights!EvieBest shork ever! 🏳️⚧️🦈
We all know why we are hereKronosMore accepting and loving then most family members
Plus you can cuddle it
11/10 🏳️⚧️
Love ItDanielleGot one for my sister and she loves it.
Also got one for myself to use as a sort of body pillow: works great!
SharkAshleyIt is really soft and fast shipping, great checking out process and it is really cute
Great toy for kidsElisabethGreat!
Life chanding investmentMallorywhen i bought this shark back in 2024 i was a pathetic cringe beta male, but now I'm a based and epic alpha female. Over all i give it 10000 points out of 5 and my personal seal of approval.
Amazing, iconic.MarkIt's the best plush animal ever made. A real icon.
best purchase in a whileJessysoft and the perfect cuddle shape. I'm very happy.
Big cuddle mosnterAdrianaI originally got this to fit in better with the trans community and it is the best friend I have ever made. I sleep with them every night! Thank you Ikea!!!
Great toyShellyGreat toy. It’s a big toy. It’s soft and cuddly. My son loves it.
perfection.Baileyamazing friend - perfect for sleeping with, always is there for you, and never talks bad about you behind your back. 10/10 🏳️⚧️
So handsome and loyalRjVery photogenic shark I love him his name is beam and I am happy to be with him for as long as I live maybe he will outlive me I would be glad. protects from bombs also
one greatest things to ever happen to meZoeyI picked up one of these guys the day before my surgery for comfort and he didn't disappoint. Soft, cuddly, and everything you'd want out of a stuffed toy (plus he's very long and good to cuddle with and hug). Beautiful and iconic must have plushie!! (🏳️⚧️ rights!! ✨)
Customer reviews
4.9Average rating
3007Reviews
4.9Average rating
3007Reviews
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Story
The story of a broken eye and what it taught us
The IKEA store in Helsinki, Finland, was full of customers that day back in 1997. Being a textile technologist at Children’s IKEA at the time, Carina Ingelsten ran a course about safety for a group of IKEA co-workers. ”I lifted up a teddy bear and pulled on the legs and arms to show how well they are sewn in place. When I pulled on the plastic eye, something happened that shouldn't – the eye came off”, says Carina. This was a major setback for Children's IKEA, but it was a setback that would lead to important safety improvements.
All soft toys were removed from the store as Carina tried to call her colleagues in Sweden. ”It was a Saturday, so it wasn't that easy to get a hold of people, but in the end Jörgen Svensson, my manager at Children's IKEA, answered and we succeeded in stopping global sales of our soft toys”.
Major consequences
More personal expression
The incident also led to the decision to not use plastic eyes at all. Embroidered eyes were not only safer, they also proved to give more character and personality to the toys. Annie Huldén, a designer who has created many soft toys over the years, agrees. ”The eyes are very important for a soft toy and plastic eyes easily seem too symmetrical and stale, while embroidered eyes are easier to vary in terms of the design, the size of pupils and the eyelashes.” Soft toys at Children's IKEA are loved by children throughout the world. It's a loved friend to play with and find comfort with - and which parents can always feel secure about.
Function solution
Soft toys to hug, again and again
We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that we test them for harmful chemicals. Simple to keep clean and fresh since they can be machined washed.
Quality
Sure, they’re cute but are they safe? Absolutely!
You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.