IKEA Australia kickstarts their year-long focus to bring back the joy of cooking and eating!

According to the most recent IKEA Life At Home Report, 55% of Australians say a home cooked meal feels healthier than eating out, and 45% cook at home to save money, with both figures significantly higher than the global average. 34% of Australians report increasing their cooking at home compared to the same time last year.  

Throughout the four-day event, IKEA stores nationwide will host a vibrant mix of activities for IKEA customers to get involved in, designed to spice up your kitchen game and inspire creativity in the heart of the home.  

In-store activities from October 2 – 5 include:  

• FABLER Bear Meet & Greet: Meet IKEA’s very own chef mascot, FABLER bear, and snap a memorable photo. Great for families and young kids to spend time together at IKEA!  
• Build Your Own Swedish Smörgåsbord: Get hands-on with creating your own IKEA charcuterie board (smörgåsbord) using IKEA serving accessories and products from the Swedish Food Market, getting yourself ready for the entertaining season!  
• In-store Selfie Spots: Take a selfie as an IKEA hotdog – an iconic favourite!  
• 10% off selected products when using the IKEA App to shop and pay in-store: Customers will receive 10% off selected IKEA products when they scan the items using the app and pay through the IKEA App checkouts in-store. Terms, conditions and exclusions apply  .
• Half-Priced Meals for IKEA Family Members: Savour your favourite IKEA hot dishes at the Swedish restaurant for half the price, making it the perfect time to try something new. Customers can sign up to IKEA Family for free via the website or through the IKEA app.  
• $10 Welcome Voucher for New IKEA Family Members: New IKEA Family members will also receive a $10 voucher to kickstart their next visit.  
• Some IKEA stores running local-specific in-store activities such as taste testing stations, mocktail mixing classes, and various family friendly games. Please check the IKEA website for more details on in-store activities at your local IKEA store.   

Aleksandr Moshkalev, Country Selling Manager, IKEA Australia said: “We’re excited to launch our year-long focus on cooking and eating at IKEA – it's all about bringing people together, inspiring new kitchen adventures, and making every meal a special occasion. At IKEA, we believe that the kitchen is the heart of the home—a place where memories are made, cultures are shared, and sustainability starts with everyday choices.”  

“For over 80 years, we’ve studied life at home, and we know that when people feel good in their kitchens, they cook more. They gather more. They share more. That’s why this year, IKEA is on a mission to make cooking and eating at home easier, more joyful, more sustainable, and more accessible - no matter the budget, space, or lifestyle.“  

“With our focus on cooking and eating, we aim to support people across the entire journey – from storing and organising, to preparing and cooking, to setting and serving, eating together, and cleaning up. It’s about making every step simpler, more enjoyable, and truly meaningful.”  

Don’t miss out!   

Visit your local IKEA store from October 2–5, 2025 and join the celebration. For more information and to find your nearest store, visit the IKEA website.