IKEA AUSTRALIA TURNS VIP MEMBERS INTO TOTAL BALLERS WITH FREE MEATBALLS FOR A YEAR
IKEA Australia has today unveiled the ultra-exclusive BallerCard by IKEA Family, which will be available to IKEA Family’s 250 most loyal members.
These top members, or ‘Ballers’, are invited to savour an unrivalled culinary experience: a year’s worth of complimentary Swedish meat, chicken, veggie or plant balls.
Ballers can present their BallerCard at the Swedish Restaurant in any of Australia’s 10 IKEA stores and receive a free dish of iconic IKEA meat or plant-based balls for an entire year.
The BallerCard is available by invitation only and is currently on its way to the selected 250 IKEA Family members’ doorsteps this week.
Each BallerCard is delivered in a premium box that, upon opening, releases the delicious herby scent of IKEA Swedish meat or plant balls into the air.
All IKEA customers can sign up to IKEA Family for free at www.ikea.com.au/family and remember to identify every time they shop so they can feel like a Baller every day with discounted member prices, competitions, special offers and rewards.
Tag and follow #IKEABaller
About IKEA:
IKEA offers well-designed, functional and affordable, high-quality home furnishing products, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.
Ingka Group:
With IKEA retail operations in 31 markets, Ingka Group is the largest IKEA retailer and represents about 90% of IKEA retail sales. It is a strategic partner to develop and innovate the IKEA business and help define common IKEA strategies. Ingka Group owns and operates IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. It has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Read more on ingka.com.