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Baby toys & playmats

Baby
Soft toys for babies
Activity toys for babies

Our range of baby toys is designed to spark curiosity and encourage development. From soft baby gyms and cushioned play mats to soothing baby mobiles, each toy is made with safe, non-toxic materials to ensure endless fun and peace of mind. For safety, always supervise play and choose age-appropriate toys.

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UPPSTÅ toy set: six colourful stacked cups, blue top, shapes, patterns, plastic.Child playing with colourful UPPSTÅ beakers, stacking and learning.

UPPSTÅ Building beakers, multicolour

Price $ 4
LEKA baby gym: colourful wooden arch with hanging toys for sensory development.Baby gym with wooden arch and colourful hanging toys to enhance eye-hand coordination and visual recognition.

LEKA Baby gym, birch plywood/multicolour

Price $ 59

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Green baby play mat with blue owl, white flowers, brown bear, orange moose, bees, grey mouse, and green leaf.A person plays with a baby on a green play mat. The mat has sensory toys: an owl, mouse, and moose. A red stool and green bed are nearby.

SANDBI Play mat, Scandinavian nature/multicolour, 100x100 cm

Price $ 59
Wooden UPPSTÅ toy: colourful pegs, yellow stand, wooden hammer. Promotes motor skills.Childs room with white UPPSTÅ crib, small teddy bears, and colourful toys on a grey carpet.

UPPSTÅ Toy hammering block, multicolour

Price $ 15
Colourful UPPSTÅ house shape sorter with blocks.Colourful kids toys on white shelf: house, cups, blocks, shapes. Grey wall with art.

UPPSTÅ Shape sorter, multicolour

Price $ 15
UPPSTÅ toy: stacked, colourful rings with fox head top, wooden & plastic, toddler learning toy.Small white wooden baby crib with a patterned mattress and two stuffed animals, surrounded by colourful stacking rings toy on a polka dot rug.

UPPSTÅ Stacking rings, multicolour

Price $ 15
SANDBI baby mobile: green leaf umbrella with hanging toys - blue owl, red ladybird, yellow bee, grey mouse. Soft, recycled materials.Colourful baby mobile with blue fish, bee, red ladybird, and grey mouse hanging from green leaf, stimulating vision and curiosity.

SANDBI Mobile, Scandinavian nature/multicolour

Price $ 15
This image shows a beige teddy bear named fabler bjorn, wearing a blue striped outfit with a red heart, sitting and smiling.Wooden shelf with books, a teddy bear, and a framed picture of a blue dinosaur. Below it, a yellow pillow with a monkey plush.

FABLER BJÖRN Soft toy, beige, 21 cm

Price $ 2
Baby gym GULLIGAST: grey, circular mat with arch, 3 toys, mirror, soft, interactive.Person plays with baby on GULLIGAST gym. Baby reaches for toys, sees mirror, and enjoys sensory activities.

GULLIGAST Baby gym, multicolour

Price $ 65
SANDBI cuddly toy, colourful spheres in red, blue, green with white dots, soft, recycled.Baby playing with multicoloured jingly ball.

SANDBI Soft toy, ball/multicolour

Price $ 5
GRÖNFINK play book, yellow-orange, fabric, square, ladybird, balloon design, soft.A child sits with an adult reading a colourful, textured soft book, perfect for sensory discovery and motor skill development.

GRÖNFINK Playbook, multicolour, 14x14 cm

Price $ 15
Colourful wooden tree toy with beads and wires.Kids playing area with a colourful UPPSTÅ toy; includes beads and wire, placed on a white shelf, surrounded by toys and books.

UPPSTÅ Bead maze, multicolour

Price $ 25
UPPSTÅ hedgehog toy, beige, yellow, green, red wheels, wooden, with yellow string and rattling bead.Person plays with toddler and toy hedgehog. Teddy bear nearby.

UPPSTÅ Pull toy, hedgehog/multicolour

Price $ 9
GULLIGAST blue & white polka-dot bunny rattle toy for babies with ring handle, soft fabric, and friendly face.Baby playing with soft, colourful GULLIGAST rattle, stimulating vision and touch. Adult helps baby grasp easy-to-hold toy.

GULLIGAST Rattle, grey/blue

Price $ 5
Green UPPSTÅ toddler walker; designed like an owl, wooden body, four wheels, and white handle for balance support.Kids room with UPPSTÅ walker, toys, dot rug, and curtained window.

UPPSTÅ Toddler walker, green

Price $ 45
Green frog baby rattle, soft & recycled, gentle noise.Baby gapes at green frog rattle, held by adult. Frog has big eyes and dots, emits sound when shaken.

SANDBI Rattle, frog/green

Price $ 5
GULDVÄVARE mobile colourful crocheted characters on wooden rods for baby stimulation.Baby crib with GULDVÄVARE mobile in nursery, soft colours stimulate vision.

GULDVÄVARE Mobile, multicolour

Price $ 19
Cute toy apple with green worm, red colour, soft fabric, round shape, charming design.Baby holding plush red apple toy with green leaf and worm, making calming sound.

SANDBI Musical toy, apple and worm red/green

Price $ 15
Grey kitty-shaped comfort blanket with soft arms and legs, baby toy, 90% recycled material.GULDVÄVARE baby blanket - grey cat toy, soft fabric, comfort for infants.

GULDVÄVARE Comfort blanket with soft toy, blue yellow/cat

Price $ 9
A white and brown dalmatian dog-themed comfort blanket, made of soft polyester.Baby playing on yellow circle mat with attached dog toy. Soft blanket and toy combo for comfort and play.

DRÖMSLOTT Comfort blanket with soft toy, puppy-shaped white/brown, 30x30 cm

Price $ 8

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Developmental baby toys make learning fun

Our developmental toys for babies are designed to keep them engaged and interactive as they work toward important milestones. As curious little ones learn, grow and explore the world around them, baby activity toys will be there to enrich and enhance their journey. Shop our wooden pull toys, musical toys, building toys, rocking toys, walking toys and more.

Baby activity toys get little ones moving and learning

Whether you’re shopping for baby toys they can snuggle, stack, pull or rock, we have the affordable classics in modern styles to keep them active and engaged. From soft rattles and squeaky toys to hammering toys that encourage little builders, you can outfit their entire playroom with just-the-right-amount of toy choices for much less than you might think.

Toys for babies that won’t quickly be tossed aside and forgotten

Browse our ever-updating selection to keep things fun and fresh, with many styles that your child will enjoy through several developmental stages. Unlike more complicated tech toys, the simplicity of classic toys is what makes them so useful. They can be used for many learning and play experiences, from learning counting to colours and beyond. They can also be used in creative play sessions; who says a stacking ring can’t be a crown, or the peg it sits on can’t be a microphone? Just like the products we design for adults, our toys for babies put the fun in functional for an affordable price.

Designed for Play, Built for Safety

Baby safety (or baby proofing!) comes first when it comes to your little one’s playtime. Our baby toys are made from non-toxic, baby-safe materials with smooth edges and secure designs. Rigorously tested to meet high safety standards, they’re built for chewing, grabbing, and exploring. Always choose age-appropriate toys and supervise play for a fun and safe experience.