IKEA for Business

A red test rig with a vertical hydraulic arm is positioned over a white office chair with in-built lumbar support and tilting backrests. A round weight is slowly lifted and then dropped into the seat to simulate use. (WHIRS) (UPBEAT MUSIC) A woman in an office in the same white chair stands and walks away. A man in a black desk chair leans back. A simulator pulls the seat back and lets it flick forward from the reclined position. (MECHANICAL CLUNKING) Viewed from above, a man and a woman glide over the office floor on their chairs and the woman leans on her armrest as they talk. In the testing lab, two hydraulic presses push down on the armrests of a grey chair and an operator presses a button. (HYDRAULIC HISS) The three colleagues slide away from each other on their chairs and the castors glide smoothly across the floor. Back in the testing lab, a machine pushes the castors over small humps. (WHIRS) In the office, a woman playfully wheels her male colleague across the room in his chair while another smiling woman watches. A line of the four office chairs with in-built lumbar support and tilting backrests. The white IKEA logo flips into the blue and yellow one.