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New designs with an old soul

Give your bedroom the traditional Scandinavian makeove: your duvet cover, cushions, and rugs might be fresh off the shelf, but they’re woven with years of folklore and craftsmanship.

A STJÄRNÖ bed frame with floral bedding sits against a green wall, next to a black bedside table and a chest of drawers.

As warm as a Swedish winter

Swedes have perfected the art of ‘mysig’ – that snug feeling that turns every day into something magical. Make your home even cosier with our new designs and patterns.

A BRUDKRUSBÄR duvet cover and pillowcase in a floral pattern on a chair with a TRATTKAKTUS cushion cover on top.
A black HAVSTA chest of 3 drawers is positioned against a green wall and under a PINGSTSYREN mirror.
A set of 3 FULLTALIG candlesticks with green candles is placed on a black table beside a jar and a vase with flowers.
A flatwoven black/brown and grey RÅVAROR rug is elegantly placed on a wooden floor beside a chair and patterned throw.
Three LADUSVALA tealight holders in mixed colours are arranged on a dark table, together with a plant and a decorative bowl.

Casting light on traditional style

The right lighting can make a room feel like a cosy inn. Go for the soft glow of a rattan pendant lamp, and the nostalgic charm of a desk lamp with a metal shade.

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A beige SJÖMAKT desk lamp illuminates a green wall, alongside a vase of flowers and decorative objects.
A rattan NARRKOLV pendant lamp hangs from the ceiling above a stylish bed with floral pillows set against a green wall.
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New patterns have landed

Check out our latest duvet covers featuring three new designs inspired by the floral meadows of the Swedish countryside. Enhance the look by adding cushions for an extra boost of style.

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A floral BRUDKRUSBÄR duvet cover and pillowcase complemented by a colourful TRATTKAKTUS cushion cover on a dark bed frame.
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Traditional flair, your way

Go breezy with light wood and blues, cosy with brown-red and florals, or bold with black and lively patterns. Whether your traditional style is more ‘chill and effortless’ or ‘let’s make a statement’, we’ve got great combos to put comfort and style on the same level.

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A brown-red PERSBOL armchair featuring an embroidered FACELIOR cushion cover, against a bright yellow wall.
A beige/grey PERSBOL armchair with a dark blue SVAMPFLY cushion cover, set against a dark blue wooden wall.
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Set the table, set the look

Sprinkle a bit of traditional style in the dining room with speckled light-beige dinnerware and a handwoven rug made from wool and jute. Your home will be so welcoming, your friends might just linger for dinner – and maybe breakfast.

A grey/brown checkered BLÅLJUS flatwoven rug complements a dining table set with bowls, a spoon, and granola.
A BLÅLJUS flatwoven rug in natural grey and brown tones lies under wooden chairs on a light wooden floor.

Treat yourself to a Swedish breakfast

Elevate your breakfast with rustic stoneware plates in soft and earthy tones. Just sit down and enjoy it the Swedish way – slow, stylish, and with a generous helping of butter.

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A grey table displays a DAGGASTER plate with two slices of rye toast and a DAGGASTER bowl with granola and milk.
Some DAGGASTER plates, deep plates and bowls are stacked on a grey table together with some cups and spoons.
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Several light beige DAGGASTER bowls, plates and deep plates are stacked on a table next to a glass jar of milk.
A light beige DAGGASTER deep plate holds granola and milk, placed next to some stacked DAGGASTER bowls and a jar of granola.