For an entire day, they examined people’s frustrations and dreams, including their own. One of the participants was Luca Battistelli who has been with IKEA since 1992. ”I’m not a product development expert,” Luca says, “but you bring your own experience. Some things can be very specific to a person or country, but it’s easier to find things in common than things that are very different.”
How to get it
Available services
Clean, simple and distinctive. The BROGRUND series offers a wide variety of accessories to create order out of chaos with a modern, fresh look. Details like hidden screws add to the clean design.
Article Number303.285.34
Product details
No visible screws, as the hardware is concealed.
Made from stainless steel that is durable and easy to clean.
Designer
H Preutz/N Karlsson
Good to know
Different wall materials require different types of fasteners. Use fasteners suitable for the walls in your home.
Can be used with other products in the BROGRUND series.
Materials and care
Material
- Bracket/ Tube/ Strip/ Insert nut:
- Stainless steel
- Back:
- Reinforced polyamide
Care
Wipe clean using a damp cloth and a mild cleaner.
Wipe dry with a clean cloth.
Assembly and documents
Assembly instructions
BROGRUND Towel rail303.285.34Measurements
- Length: 67 cm (26 ½ ")
- Depth: 13 cm (5 ")
Packaging
BROGRUND
Article Number303.285.34- Width: 10 cm (3 ¾ ")
- Height: 4 cm (1 ¾ ")
- Length: 71 cm (28 ")
- Weight: 0.77 kg (1 lb 11 oz)
- Package(s): 1
Ratings and reviews
Double towel holderRosemaryLove this great for a few towels when having guest
Rails could be further apart. Not much space for bath sheetMargaretLooks good
2 Towel Rack is amazingMichaelThis 2 towel rack is amazing. The stainless doesn't look cheap. It is well constructed. I do have mine screwed to wooden studs I had previously installed. So very sturdy. I did install the matching pair of hanging hooks with good quality drywall anchors purchased at box stores for under $5 And they are well secured. Don't use the cheap drywall anchors and your product will live to your expectation.
Okay but screws (159325 ) too soft and stripSergemetal screw(159325 ) to secure and tighten the bars are too soft and cheap that their heas strip while fastening and tighting with the tool
110084 (tool provided). Over all ok but the srews too cheap. Need to be replaced.
Sharp looking, decent qualityStephaneGood material quality, finish could be better but overall good value. The brackets were not completely square on my unit, I had to bend them back to the proper square shape, which takes a vise and quite a bit of strength due to the thickness of the metal. Note that I was able to cut the unit to a narrower size with a few simple tools to fit my specific installation needs.
Quality of material is good,P.Quality of material is good, design is nice and contemporary. If I had to make one change to the design or another size could be added to the line, it would be to extend the width to at least 32" (as opposed to the current 26.5") so that the width of a large bath towel can fit with a single fold. It makes drying easier and has a better fit for larger bath towels. That is just my preference for drying:)!
Good productGurnamIt’s good as per quality of product
Nicely doneJonathanIt look so good and spotless. It’s a very nice and simple design. It’s really easy to install.
Exactly what I was lookingKerriExactly what I was looking for!
Towel HolderWahidToo expensive
Looks great Good for 2ShafiqLooks great Good for 2 towels.
Works as expectedJerryWorks as expected
Very nice!Anonymous reviewerVery nice!
GreatYannGreat
Great valueIgorSleek design but beware that installation requires greater precision than average to fit.
Very solid, good quality andCatherinaVery solid, good quality and price.
EXCELLENTNestor JavierEXCELLENT
The only missing thing is an installation templatePatrickGreat looking and very functional, but installation is... Annoying. It could have been of great help with this step if a fixation template was included in the box
Great product! Doesn’t tarnishLisanneGreat product! Doesn’t tarnish
GreatIngridIt's perfect for my bathroom.
Customer reviews
4.7Average rating
366Reviews
Story
Harmony in the bathroom, one detail at a time
The bathroom is a vital part of the home, but it is often small, cluttered and improvised. Okan Demirci, one of our product developers, knows this first-hand. So when starting working on VOXNAN and BROGRUND bathroom accessories, his aim was to help make bathroom life a little easier. The difficult part was to find common needs among different people. That’s where Okan’s many colleagues came in handy.
Several of them were invited to a workshop. They all had different homes and life situations. Some were Swedes who lived in houses in the woods. Others were from Italy and France. Some lived alone, and others with a partner or children.
Working together to find common bathroom needs
Designing little details that make life better
Two designers worked together to solve the challenges identified in the workshop. Take the clutter from lack of space to hang things. Our towel holders already save space with swiveling bars, but they added bars that extend for more tidiness. And what about shared bathrooms? VOXNAN and BROGRUND have styles you can mix and match so everyone’s happy. The accessories have identical wall brackets, too, so if your style or needs change, you can easily swap things without making new holes. ”It’s not a revolution,” Okan says. “It’s just the little details that can help people turn their bathroom chaos into harmony.”
Material
What is stainless steel?
Stainless steel is found in everything from building structures and cars to sinks and knives. It’s easy to see why it has so many uses. Stainless steel is hard and durable and has good resistance to corrosion – namely rust. It generally has a low nickel content, and for IKEA products we mainly use stainless steel that’s nickel-free. Like many other metals, it can be recycled again and again to become new, hardwearing things – without losing its valuable properties.
Form design process
Adding a little harmony to the bathroom, one detail at a time
We've seen from our global home visits that most bathrooms are cluttered, shared and improvised. They're spaces—usually small ones—to get ready during hectic mornings and destress at night. When we started working on VOXNAN and BROGRUND bathroom accessories, our team did something a bit different and held a workshop. Together, they came up with the theme of a bathroom being 'chaos and harmony' and used it to create products that make bathroom life a bit easier for everyone.