For an entire day, they examined people’s frustrations and dreams, including their own. One of the participants was Luca Battistelli who has been with IKEA since 1992. ”I’m not a product development expert,” Luca says, “but you bring your own experience. Some things can be very specific to a person or country, but it’s easier to find things in common than things that are very different.”
How to get it
Available services
Clean, simple and distinctive. The BROGRUND series offers a wide variety of accessories to create order out of chaos with a modern, fresh look. Details like hidden screws add to the clean design.
Article Number003.285.40
Product details
No visible screws, as the hardware is concealed.
Made from stainless steel that is durable and easy to clean.
Designer
H Preutz/N Karlsson
Good to know
Different wall materials require different types of fasteners. Use fasteners suitable for the walls in your home.
Can be used with other products in the BROGRUND series.
Materials and care
Material
- Holder/ Toilet paper holder/ End cap/ Bracket/ Strip/ Insert nut:
- Stainless steel
- Back:
- Reinforced polyamide
Care
Wipe clean using a damp cloth and a mild cleaner.
Wipe dry with a clean cloth.
Assembly and documents
Assembly instructions
BROGRUND Toilet roll holder003.285.40Measurements
- Width: 13 cm (5 ")
Packaging
BROGRUND
Article Number003.285.40- Width: 9 cm (3 ¾ ")
- Height: 6 cm (2 ¼ ")
- Length: 14 cm (5 ¾ ")
- Weight: 0.23 kg (8 oz)
- Package(s): 1
Ratings and reviews
Quickly broke Anonymous reviewerThe plastic that you screw into to secure it in place cracked after about a month of use. It’s now useless. Do not recommend.
Good AndreaEasy install and good quality.
Good productHalaGood product
Does the jobSharonWhat do you want: a toilet paper holder that looks super cute, or a toilet paper holder that stays up on the wall? This one stays on the wall, is easy to install and takes zero effort to change the roll. Sure, it's not exciting to look at it, but it does the job.
Now Everyone Changes the TP RollRuthThis is a great way to get everyone to change the TP roll. Minimal effort!! I have these in all bathrooms at home and cottage now!!
Nice & sturdy. I loveMariaNice & sturdy. I love it.
Great valueTammySecond time purchase.
Price is right. Looks sleekYasukoPrice is right. Looks sleek too.
Useful and easy to installMichelUseful and easy to install
Good basic needDanGood basic need
Clean and serves its purposeMeghanClean and serves its purpose
toilet roll holder - averageAnnePurchased this product for half bath. Good for this purpose, but would not use it in a higher traffic bathroom
Cute toilet paper holderAnonymous reviewerFits well in a small bathroom
Toilet paper hangerRahulVery sturdy! Very good quality
JudyLove the clear design line.
Modern looking clean designRuthWas easy to install. Sleek clean design with no exposed screws. Used the matching towel hooks too. Well priced.
Does the job !PaulReplaced previous model from IKEA that was not welded properly and kept falling apart. This one seems more solid
Toilet roll holderAnonymousOlder design was better. This one works but is not as sturdy as the older design.
Fits mega rollsAnonymousI bought this item to replace an older holder in my park model trailer. It fits mega rolls of bathroom tissue and is very easy to change the rolls. I bought one may years ago for my main washroom.
Poor designLindaNot happy with the design. Seems cheep I liked the old one ikea carried
Customer reviews
4.4Average rating
533Reviews
Story
Harmony in the bathroom, one detail at a time
The bathroom is a vital part of the home, but it is often small, cluttered and improvised. Okan Demirci, one of our product developers, knows this first-hand. So when starting working on VOXNAN and BROGRUND bathroom accessories, his aim was to help make bathroom life a little easier. The difficult part was to find common needs among different people. That’s where Okan’s many colleagues came in handy.
Several of them were invited to a workshop. They all had different homes and life situations. Some were Swedes who lived in houses in the woods. Others were from Italy and France. Some lived alone, and others with a partner or children.
Working together to find common bathroom needs
Designing little details that make life better
Two designers worked together to solve the challenges identified in the workshop. Take the clutter from lack of space to hang things. Our towel holders already save space with swiveling bars, but they added bars that extend for more tidiness. And what about shared bathrooms? VOXNAN and BROGRUND have styles you can mix and match so everyone’s happy. The accessories have identical wall brackets, too, so if your style or needs change, you can easily swap things without making new holes. ”It’s not a revolution,” Okan says. “It’s just the little details that can help people turn their bathroom chaos into harmony.”
Material
What is stainless steel?
Stainless steel is found in everything from building structures and cars to sinks and knives. It’s easy to see why it has so many uses. Stainless steel is hard and durable and has good resistance to corrosion – namely rust. It generally has a low nickel content, and for IKEA products we mainly use stainless steel that’s nickel-free. Like many other metals, it can be recycled again and again to become new, hardwearing things – without losing its valuable properties.
Form design process
Adding a little harmony to the bathroom, one detail at a time
We've seen from our global home visits that most bathrooms are cluttered, shared and improvised. They're spaces—usually small ones—to get ready during hectic mornings and destress at night. When we started working on VOXNAN and BROGRUND bathroom accessories, our team did something a bit different and held a workshop. Together, they came up with the theme of a bathroom being 'chaos and harmony' and used it to create products that make bathroom life a bit easier for everyone.