How to get it
- Machine washable
An entire set of 5 small and soft friends from the ocean who happily follow your child on adventures. Just the right size to carry in a backpack or tuck in a pocket.
Product details
Beneath the surface of the ocean is a magical world full of exciting creatures. Does your child recognize the 5 animals in this group?
Made of recycled polyester that is soft and gentle on sensitive skin.
The filling in this product contains recycled polyester from ocean-bound plastic picked up from areas up to 50 km inland from coastlines.
All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.
We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that they’re free from harmful chemicals.
Simple to keep clean and fresh since the soft toy can be machined washed at 40°C.
S Edholm/L Ullenius
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Dive down into a world of wonders
Surfing dolphins, curious turtles and playful octopuses. The big deep sea is an enchanted world that triggers the imagination. It inspired us to create the BLÅVINGAD collection. Working with the project, we also realized that many children are worried about the oceans and their inhabitants.
“Children are engaged and well-informed about the pollution of the world’s oceans and how it affects the animals that live there. They want to do something about it and encourage us, adults, to do the same,” says child psychologist Dr Barbie Clarke. She regularly participates in the work with our Kid’s Advisory Panel, where we interview children in different countries about their opinions on various topics.
Mysteries below the surface
But what is it about the oceans that fascinates and engages children worldwide – even children that live hundreds of kilometres from the coast? “The deep seas and their inhabitants have always been part of myths and stories that we tell each other,” says Barbie. “It’s a world of its own under the surface, something mysterious and exciting that brings the imagination to life.”
Discover the world
Stories, games and movies about life in the deep sea give children access to a world that is different from their own everyday life. “When children are between 3 and 6 years old, they fantasize the most, and when they get a bit older, they want to learn facts and understand how the oceans work,” says Barbie. She adds that when children are absorbed by something, it’s more than a game; they forget their worries, explore the world and broaden their horizons – just like a giant blue whale that floats off to explore the sea.
Quality
Sure, they’re cute but are they safe? Absolutely!
You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.
Function solution
Soft toys to hug, again and again
We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that we test them for harmful chemicals. Simple to keep clean and fresh since they can be machined washed.
Designer thoughts
Designer thoughts
"We’re all dependent on clean and vibrant oceans full of life. That’s why our work with the BLÅVINGAD collection felt extra important. When choosing the animals to focus on, we began by studying their appearances and expressions. Using sketches, we then decided what could work as a pattern, a soft toy or a print on a cushion. We hope that the playful products create a feeling of being surrounded by the ocean and spark curiousness about all that lives below the surface."
