The SOLUPPGÅNG Collection

Let’s step outside and into the not-so-wild! You don’t need to climb mountains or have the most advanced gear to feel close to nature. SOLUPPGÅNG (which means ‘sunrise’ in Swedish) makes it easy for anyone to spend time outdoors.

Inspired by Nordic friluftsliv – ‘open air living’ – and Japanese urban-outdoor lifestyles, the collection turns quick escapes into extraordinary everyday adventures. Simple, accessible, and inspiring, these easy-to-bring essentials let you enjoy small doses of nature. Because with just a little nature – may it be a weekend by the sea or a peaceful pause in the park – life instantly feels bigger, calmer, and better.