Introducing BEAÜTY by IKEA
IKEA Canada is proud to announce a new collection launching online, BEAÜTY by IKEA. The renowned retailer’s innovative collection features a chef-formulated makeup line inspired by iconic Swedish cuisine. The new collection brings a playful twist to beauty, merging the flavors of the kitchen with everyday self-care.
The BEAÜTY by IKEA collection includes:
- Lip Gloss in Lingonberry Jam: A glossy finish as sweet and vibrant as Sweden’s beloved berry.
- Lipstick in Swedish Meatball: Bold, rich, and hearty—perfect for every occasion.
- Face Masque in Gravy: A nourishing indulgence for the skin with a comforting touch.
- Face Serum in Hot Dog: A hydrating blend with a pinch of fun, delivering smooth and radiant skin.
Every product in the BEAÜTY by IKEA line is derived from natural ingredients, staying true to the brand’s commitment to sustainability and safety. Free from harsh chemicals like parabens, phthalates, and synthetic fragrances, the collection is designed to ensure that one’s beauty routine is as pure as it is delightful.
The BEAÜTY by IKEA collection helps IKEA fans redefine their beauty ritual with a dash of Swedish tradition and innovation because beauty is another way to bring flavor to life—literally.
The BEAÜTY by IKEA collection is now available online at www.IKEA.ca/BEAUTY.
ABOUT IKEA CANADA
Founded in 1943 in Sweden, IKEA is a leading home furnishing retailer, offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. IKEA Canada is part of Ingka Group which operates 400 IKEA stores in 31 countries, including 16 in Canada. Last year, IKEA Canada welcomed 32.6 million visitors to its stores and 162.6 million visitors to IKEA.ca. IKEA Canada operates business through the IKEA vision - to create a better everyday life for the many people and does so through its local community efforts and sustainability initiatives. For more information on IKEA Canada, please visit IKEA.ca.
For media inquiries:
Jonas Skämt
IKEA Canada