IKEA Canada rolls out the new plant ball for meat lovers

Corporate newsSustainability, RetailMarch 2, 2021Last edited: August 31, 2021

Starting March 1st, IKEA Canada introduces the plant ball as a sustainable, vegetarian alternative to the much-loved traditional meatball.

Burlington, ON - The plant-based alternative made with pea protein, oats, potatoes, onion, and apples gives customers a familiar experience with the same taste and texture to its meaty counterpart, just without the meat. The new plant ball has only 4 per cent of the climate footprint as the traditional meatball and contributes to the retailer’s ambition to become climate positive by 2030. The new recipe contains no animal ingredients, making it a delicious option for meat lovers, flexitarians, vegetarians, and vegans alike.

“We know that living more sustainably is top of mind for Canadians. With the new plant ball, we are proud to offer a healthy, delicious, affordable and sustainable alternative to the traditional meatball – at only 4 per cent of the climate footprint,” said Danielle Beauchesne, Country IKEA Food Manager, “We are confident that the plant ball will convince even the most skeptical meat eaters to enjoy plant-based alternatives.”

Canadians can now enjoy the plant ball at home – with frozen bags available for only $6.99 in Swedish Food Markets (located near the cash) nationwide. The plant ball dish is also available for the same price at IKEA Restaurants across the country, classically served with mashed potatoes, broccoli, lingonberries and cream sauce. Customers can choose to dine-in or takeout, based on what’s available in their region and are advised to check online in advance to see what’s open at their local store.

Developed in 1985, the meatball is an IKEA icon with more than 1.375 million meatball plates served every year across Canada. In 2015, both the veggie ball and chicken meatball were introduced, followed by the salmon ball in 2018. The plant ball is the latest addition to the meatball family, inspiring and enabling customers to choose a delicious and more sustainable option, at an affordable price. In addition to the plant ball, customers can also enjoy the veggie hot dog at IKEA Bistros nationwide and strawberry vegan soft ice as part of the retailer’s latest plant-based offerings.