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Annual IKEA Life at Home Report teams up with Annie Leibovitz who turns her iconic camera lens to lives lived by people at home

Marcus Engman, Chief Creative Officer at Ingka Group in coversation with Annie Leibovitz at IKEA exhibit, Assembling the Future Together, as part of Milan Design Week 2023
Corporate newsLife at home, Collaborations, RetailApril 24, 2023Last edited: May 5, 2023
Renowned photographer Annie Leibovitz attends IKEA exhibit, Assembling the Future Together, as part of Milan Design Week 2023 to introduce some initial work in her recently established role as IKEA Artist in Residence.

Earlier this year, Leibovitz teamed up with the brand to document life at home around the world aligned with their annual global research, the Life at Home Report.  

The IKEA Life at Home Report is one of the largest and most distinctive research projects of its kind, involving qualitative and quantitative research into the views, needs and dreams of people all over the world since 2014. The research methodology always includes home visits and a nationally representative survey, and IKEA work with world class research agencies to ensure that the data collection is robust and representative.

Surveying over 37,000 people globally in 37 countries, one of the key findings from the most recent Life at Home Report was that almost half of people globally (48%) do not feel like their life at home is reflected in the media. This insight serves as the launchpad for the exciting partnership between Ingka Group, the largest IKEA retailer to which IKEA Canada belongs, and American photographer Annie Leibovitz.

“The home has always been important in my work,” Leibovitz explains. “I’ve been photographing people in their homes since I began. It’s a way to understand who a person is. The advice I give to young photographers is to photograph their families. It’s one of the best ways to start. I’m excited to partner with IKEA in 2023.”

During Leibovitz’s tenure as IKEA Artist in Residence, she will travel around the world, photographing people in their homes in seven different countries: Japan, the United States, Germany, Italy, India, Sweden, and England. She will create a series of 25 portraits that illuminate the nuances of ‘life at home’, creating a powerful photographic document inspired by the Life at Home Report. 

“The Life at Home Report results are a crucial moment every year at IKEA.” says Marcus Engman, Chief Creative Officer at Ingka Group. “They help us to realize our vision to create a better everyday life for the many people. That’s why we are delighted to team up with Annie Leibovitz, a true artist and trailblazer, to turn her iconic lens to those lives at home we don’t always see, and voices we don’t always hear. We look forward to working with her throughout 2023 and engaging the next generation of artists along the way.”

Discover more at IKEA.ca/LifeAtHome