KARISMATISK limited collection
Your home is an expression of who you are, filled with things that make you happy. Few understand the joy of self-expression better than British fashion icon Zandra Rhodes. So, we’ve teamed up with her on KARISMATISK, a limited collection that’s all about showing your personality in your space! Boasting Zandra’s playful prints and cheerful colour palette, these home accessories say, ‘here I am’!
♪ [futuristic dance music begins] ♪
Text on screen – KARISMATISK. IKEA & Zandra Rhodes.
A room with bubblegum pink walls, floor, and ceiling, comes into view, decorated with brightly coloured furniture, modern art on the walls, and a boldly patterned rug.
A woman in silver stilettos glides across the room, holding ruffled pink carrier bags. She approaches three floral hangings on the wall. She traces swirling shapes on a mirror, and kisses her own reflection.
Purple pedestals, supporting pink carrier bags filled with fuchsia flowers, move across the room. Royal blue pedestals with blue flowers in smaller pink bags appear, and begin rotating in the room.
The woman sits on the floor, in the middle of her outspread, pleated golden skirt, holding a bunch of roughly cut white flowers. She places the flowers into a pink plastic vase on top of a blue pedestal.
Another woman joins the first one, and they lounge among pink ruffled satin cushions. The first woman tosses a cushion to the second.
The first woman lounges on a bed with satin covers and a half-moon shaped embroidered satin pillow.
Various plain and embroidered cushions fall on to the bed.
The woman glides across the floor, swinging pink ruffled carrier bags. She dances beneath a shiny pendant lamp.
Various images of items from the KARISMATISK collection flash across the screen, and the woman swings her pink bags full of flowers.
She twirls around the room in her wide, golden pleated skirt, looking at herself in the mirror again.
Close up of the texture of a pink and blue crescent shaped cushion, followed by a sweep across a small, bright rug shaped like a rose.
The two women lounge, then we cut to a scene where the furniture glides across the room.
A white IKEA logo flips sideways, becoming the blue and yellow logo as it flips.
Logo on screen – IKEA.
I think it will be great fun to live with all of these things – they will heighten your living experience.”