Bring the ocean home with the BLÅVINGAD collection

Inspired by children’s interest in the ocean, the BLÅVINGAD collection is designed to spark play and curiosity about the world’s largest habitat, from babies to tweens. Recycled materials, including those made from ocean-bound plastic (OBP), are used where possible.

A girl, wearing yellow sunglasses, points forward, wearing a BLÅVINGAD blue-green backpack on her back.

It’s time to listen to the kids

From our IKEA Kids’ Advisory Panel 2020, we learned that kids are very concerned about the ocean. Children want adults to listen to their fears because caring for the ocean is vital for the planet.

Immersed in play

At IKEA, we believe that play is critical for kids’ development and growth. The collection includes a submarine playset, cuddly soft toys and arts and crafts that will encourage curious little ones to discover the world.

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A man dangles a BLÅVINGAD orca soft toy above a child lying on a BLÅVINGAD rug beside a bed covered in a KURA bed tent.

BLÅVINGAD soft toys are arranged in and in front of a round window with cushions in BLÅVINGAD ocean animal cushion covers.

A white SMÅSTAD loft bed is dressed in a BLÅVINGAD penguin duvet cover with a BLÅVINGAD filled penguin cushion.

A man reads a bedtime story to a child in a KURA bed dressed in a BLÅVINGAD duvet set, covered by an ocean animal bed tent.

Kids’ fingers squish and roll out ocean shapes from colourful dough using BLÅVINGAD modelling dough cutters.

Dive and discover the collection

Loveable soft toys, printed bedding and accessories create a soft and comforting environment for children to plunge into play and sink into sleep.

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Blue whale cuddly toy, soft, large, blue with white underbelly.

A nautical bedroom for adventure-loving kids

Ahoy! Put together a cozy hideout for fearless young explorers with printed bed linen, fierce shark towels, and educational games – a perfect place to play before they set sail on the seven seas.

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A boy stands on a bed dressed in a BLÅVINGAD whale duvet cover pretending to be a pirate; another boy plays on the floor.

A boy, wrapped in a BLÅVINGAD cotton towel with a hood, pretends to be a shark in front of a round window.

Our ocean friends

We used findings from our Kids’ Advisory Panel to create five cute friends based on kids’ favourite marine animals, including the dolphin and orca. They are the perfect cuddly companions for play and for comfort.

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