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Why does it say "Now or Never" on some articles and products?

IKEA regularly updates its product line, thus creating a need to make room for new products.

We know it can be disappointing to see your favourite IKEA products be discontinued. However, it's a necessary process in order to make sure IKEA is keeping up with changing times. Therefore, you may see some articles with "Now or Never" beneath the item's name. This means the item has been discontinued and will not be returning. However, keep in mind a similar product may be available.

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