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IKEA Canada launches national Sell-Back program, supporting circular business ambitions
[National]  Home furnishings retailer has received more than 7,600 sell-back submissions from customers since program soft launch
Burlington, Ontario Today, IKEA Canada announced the launch of its national Sell-Back Program to create a more sustainable and affordable shopping experience for Canadians. The new service enables customers to apply to sell their gently-used IKEA products back to the retailer, in exchange for store credit. IKEA will in turn give the product a second-life through resale or donation – one of the many ways the company is supporting its commitment to be a fully circular business by 2030. A benefit of the IKEA Family loyalty program – the new service has seen an enthusiastic response from customers looking to capture value for their existing products, with more than 7,600 sell-back submissions online in less than two months.

“IKEA is transforming its business to become ever more accessible, affordable, and sustainable – having a positive impact on people and the planet,” said Brendan Seale, Head of Sustainability, IKEA Canada. “The Sell-Back program offers a straight-forward solution to our customers who have finished with an IKEA product, helping them to capture some value for it, but also to maximize the value of the product by giving it another life.”

As part of its People + Planet positive strategy, IKEA has committed to becoming a fully circular business by 2030. This means transforming the current linear business model and designing products with re-use, repair, repurposing and recycling in mind from the beginning, using only renewable, recycled and recyclable materials, eliminating waste, and introducing services like Sell-Back which connect with customers in new ways to extend the life of product.

“At this time of year, we know many of our customers are decluttering their spaces and organizing their goods,” said Seale. “We are thrilled at the response to the Sell-Back program which enables us to establish a longer-term relationship with these customers, supporting them to live more sustainably, while adding convenience and value for their next shopping trip at IKEA.”

How to “Sell-Back” at IKEA Canada:

1. Visit IKEAFAMILY.ca and login (current member) or sign-up for a free membership (new member).

2. Click on the Sell-back tab, select your local store, applicable product category and fill out a simple online form with a minimum of three photos of the product.

3. You will then receive a confirmation email with a reference code. Once processed, an IKEA co-worker from the selected store will respond with an in-store credit offer or decline.

4. If you receive an offer, bring the product, reference code and IKEA Family card to the Returns & Exchanges desk at the selected store within 30 days and receive your IKEA in-store credit.

Note: Products must be gently-used, fully assembled and fall into one of the listed product categories, including:
•Dressers, office drawer cabinets, small structures with drawers, shoe storage, sideboards
•Bookcases and shelf units
•Cabinets
•Chairs and stools
•Chests of drawers
•Dining tables and desks
•Multimedia furniture
•Small tables

Since the program softly launched, the most popular product categories for sell-back have included: Chairs and stools, Dressers and Bookcases.

IKEA Canada continues its journey to become the leading multichannel home furnishings retailer, delivering a convenient, affordable and sustainable customer experience whenever and wherever Canadians want to shop.

To create a more flexible shopping experience, IKEA Canada recently launched TaskRabbit in-home assembly and mounting service in select markets, as well as a new 365 return policy nationwide.

ABOUT IKEA CANADA
IKEA Group is a leading home furnishing retailer with 357 stores in more than 29 countries worldwide, which are visited by 817 million people every year. IKEA Canada has 14 stores, an eCommerce virtual store, five Pick-up and order points and 17 Collection Points. Last year, IKEA Canada welcomed 30 million visitors to its stores and 104 million visitors to the IKEA.ca website. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low that as many people as possible will be able to afford them. For more information on IKEA Canada, please visit:www.IKEA.ca.
For more information:
IKEA CANADA

Kristin Newbigging
Public Relations Manager
kristin.newbigging@ikea.com

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