Despite being firmly grounded in the science of play, the design process was as playful as the products themselves. Each designer was asked to start in the everyday activity where they get lost in the moment and simply have fun – and to create items that make people smile. “To me, playfulness is a way of looking at life that boosts creativity and makes me believe that everything is possible. I won’t ever allow my inner child to grow up”, says Marta Krupinska, one of the designers behind the collection.
How to get it
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This little friend is more than a playful interior detail. It’s also a practical hiding place for small things like keys, chargers and pens. Made of durable plastic, of which at least 50% is recycled.
Article Number306.031.79
Product details
With the GREJSIMOJS collection, we want to inspire play and togetherness. The products bring out the playfulness in everyone – of all ages, across the home and every day.
This cool cat is a practical storage solution that you can easily move from room to room.
A perfect hiding place for treasures or small things like hair accessories, notes, pens, chargers or keys.
A fun and practical interior detail for anyone who wants a playful home.
Designer
Marta Krupińska
Materials and care
Material
Polypropylene (min. 50% recycled)
Care
Wipe clean with a mild soapy solution.
Wipe dry with a clean cloth.
Safety and compliance
Recommended for ages from 7 years.
Measurements
- Height: 24 cm
- Diameter: 15 cm
Packaging
GREJSIMOJS
Article Number306.031.79- Length: 18 cm
- Weight: 0.37 kg
- Diameter: 15 cm
- Package(s): 1
Reviews
This is good looking storageJustinWe love this jar. Plenty of room inside. It's a great look (and gift) for cat lovers especially those who own balck and white cats.
cat dry food storageLindyI have 3 of these cats (orange and black) for 3 different dry cat foods for my kitties.
Useful catSarahNo idea what I will put in them but they are super cute and cost me nothing to feed unlike my other freeloading kitty cats
Super Cute for cat snacksChristineThis container not only looks cute but it’s a good size for storing cat treats where the always hungry fur baby hasn’t figured out how to get to yet.
Adorable Cat BinAthinaVery spacious bin/container
Cute design.
Pretty kitty canisterLauraQuirky, fun design not just for kids but grown ups too, switch the lids to create a calico kitty jar
Why is there a cat on your bookshelf PhilipCat does what cats do, especially the orange ones. Makes for a cute display piece and this cat is not for the children haha.
Cat shapedNaomiI love this product so much, more things should be cat shaped.
Customer reviews
4.8Average rating
206Reviews
4.8Average rating
206Reviews
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Story
Let your home come out and play
What happens when a bunch of designers come together for a deep dive into the world of play and playfulness? First of all, they have a lot of fun. Secondly, they create a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffes, and much more – made to spark more play, every day, across the home.
"More and more parents recognise the importance of play for their children’s happiness and wellbeing – and want to play more with their kids. GREJSIMOJS collection is based on those insights”, says development leader Karin Blindh Pedersen.
Mission: Make people smile
3, 116, or anywhere in between? Perfect!
The items in GREJSIMOJS span from colourful and bold to sleek and neutral. Combining fun and function, they make it easier to get the play going, whether you go all in or prefer hiding the playfulness in plain sight. And not only do they inspire to play across the whole home – they inspire everyone to unleash their playfulness. So are you 3, 116 or anywhere in between? GREJSIMOJS is for you.
Designer thoughts
Designer thoughts
“Playfulness is inner joy, finding reasons to smile and spreading it all. Receiving a brief like this awakens my inner child and this precisely happened with GREJSIMOJS storage with lid. The creativity flowed as it started as a lamp, became a clock and finally a secret container disguised as a cat. Here, children can hide their most valuable treasures, without anyone suspecting it can be opened. The entire collection’s message is: play more – and take nothing too seriously!"