IKEA Family reaches 4M+ members Down Under; here’s how IKEA Australia is saying 'thank you for being a mate'
The IKEA Family program rewards its most loyal members with 50% off its epic meatballs during Fridays, and even a $10 voucher for its member’s birthdays. And to further celebrate its best customers, who spend more than 3 x non-family members at IKEA each year, it’s offering up to 20% off some of their favourite IKEA products.
“IKEA Family is more than a rewards program– it’s a reflection of our brand’s purpose; to create a better everyday life for the many people.” Alex Ng, Customer Engagement & Loyalty Manager, IKEA Australia. We’re proud to offer a loyalty program that goes beyond transactions to foster meaningful engagement. IKEA Family helps us understand our customers, to deliver personalised experiences that truly resonate with each member”.
Mates rates on iconic IKEA products
To say thank you to our loyal members, from 12:01am on 13 November – 11:59pm on 31 December IKEA Family members can save on their favourite IKEA products, which includes:
- 15% off all gaming chairs
- 20% off HEMNES day-bed
- 25% off NATTJASMIN sheets and pillowcases
- 30% off LOHALS door mats
- 15% off selected parasols and gazebos
- 20% off selected kitchen organisers
- 25% off JUSTINA chair pads
- 20% off all UPPDATERA boxes
- 30% off FELISK pendant lamps
- 20% off VARDAGEN pots and pans
- 15% off LANGFJALL chairs
“IKEA Family is our way of giving thanks and rewarding the loyalty of our members. Whether you're refreshing your living room or just stopping by for a plate of Swedish meatballs, IKEA Family offers something for everyone. From just-for-members offers on their favourite IKEA home furnishing products and accessories, to redeeming your reward keys to get a free plate of IKEA Swedish meatballs, to further discounts on products and services, IKEA Family is all about celebrating the people who make IKEA what it is – our amazing customers.”
To find out more about the offer, visit here. Terms, Conditions and Exclusions apply.
IKEA Family Happy Days
While the product offers above are only for a limited time, since the IKEA Family Happy Days offer launched in February 2024, almost half a million IKEA Family members have also been enjoying 50% off some of the most loved IKEA food dishes every Friday from 11am.
Tim Prevade, Country Food Manager, IKEA Australia, says: "Affordability has always been our lifelong commitment at IKEA—from our home furnishings and accessories to our delicious and iconic Swedish food. Since launching the Happy Days offer on February 2024, we’ve seen an increase in positive customer experience with the Happy Days offer, aswell as increase in in-store visitation with atleast 1 in 4 IKEA Family member making a purchase at the IKEA restaurant specifically during Fridays. We’ve also sold more than 500,000 plates of 8pc meatballs – which accounts to around 4.5million pcs of individual meatballs!”
All they need to do is show their IKEA Family membership to any IKEA co-worker at the restaurant checkouts. Customers who are not members can sign up to IKEA Family for free on the website or via the IKEA app and show their membership upon purchasing at the IKEA Swedish Restaurant.
“Customer feedback has been very positive, sharing that the Happy Days offer is one of the best value meals out there, making it another reason why IKEA has become a favourite destination for food to enjoy with friends and families, aside from the IKEA home furnishing shopping experience. It doesn’t cost our customers anything to become an IKEA Family member, and it’s another reason to visit IKEA.”
The IKEA Family Happy Days half price offer is available at all IKEA stores every Friday from 11am, with the exception of IKEA Logan and IKEA North Lakes. Visit here for more information around the offer.
Perks of being an IKEA Family member
- Reward keys from IKEA Family
- Members can collect digital reward keys by making online or in store purchases, registering and attending free IKEA Family events or workshops, booking and attending a planning session, creating and saving a wish list or by simply logging into their IKEA Family account. With their reward keys, members can unlock all kinds of helpful rewards designed to bring your ideas to life – including discounts on home furnishings and services, or a free 8 piece (m)eatball meal.
- Members can collect digital reward keys by making online or in store purchases, registering and attending free IKEA Family events or workshops, booking and attending a planning session, creating and saving a wish list or by simply logging into their IKEA Family account. With their reward keys, members can unlock all kinds of helpful rewards designed to bring your ideas to life – including discounts on home furnishings and services, or a free 8 piece (m)eatball meal.
- IKEA Family discounts and offers
- Members can save on their favourite IKEA products with IKEA Family prices.
- Members can save on their favourite IKEA products with IKEA Family prices.
- Just-for-members food offers
- IKEA Family members have access to just-for-member prices on a wide range of menu items in the Swedish Restaurant and the Swedish Food Market.
- IKEA Family members have access to just-for-member prices on a wide range of menu items in the Swedish Restaurant and the Swedish Food Market.
- Thank-you-surprises (like a $10 birthday voucher)
- We’re grateful for our IKEA Family members and treat every one of them like a favourite. So, occasionally we’ll surprise them with something nice, like a $10 voucher to help celebrate their birthday, just to say thanks.
- We’re grateful for our IKEA Family members and treat every one of them like a favourite. So, occasionally we’ll surprise them with something nice, like a $10 voucher to help celebrate their birthday, just to say thanks.
- Just-in-case protection
- Whether something breaks during transport or assembly, IKEA Family members never have to worry about their favourites. If they have an accident, we’ll exchange it for free.
*Terms, conditions and exclusions apply.