IKEA Australia unveils gaming lounge to help level up your gaming space in this year’s 2024 PAX Games Exhibition
In partnership with Creative Victoria, IKEA Australia will showcase functional and affordable home furnishing and accessory products, from inflatable chairs to a side table with storage to hide gaming consoles and devices, mood lighting, soft and comfortable textiles, pillows and throws.
On display at the Creative Victoria booth at PAX, part of Melbourne International Games Week 2024, this gaming lounge space features selected products from the new recently released IKEA BRÄNNBOLL collection. Designed to replicate a real living room where gaming is taking centre stage, the display blends comfort, functionality and style, and shows how IKEA can help elevate your gaming experience whether you’re a professional or casual gamer; playing by yourself or with family and friends.
IKEA Australia’s presence for the first time ever at PAX indicates the rising prominence of gaming as a key activity in our homes.
“We are always exploring how we can improve life at home for the many people. Recognising that gaming now is the world’s biggest hobby, with the recent report findings from IGEA and Bond University indicating that 94% of Australian households have a gaming device at home and a huge 81% of all Australians playing video games, it's clear that gaming is a huge part of life at home in Australian households.” Christine Gough, Life At Home expert, IKEA Australia.
“Our interest in gaming comes from understanding that it's a dynamic and inclusive activity for people of all ages and skill levels, done both solo and together. Gaming's evolution into a versatile, activity across many spaces in the home has prompted us to think innovatively about home furnishing solutions that cater to gamers' diverse needs and preferences. Our IKEA Life at Home report supports this, with our findings pointing to the living room as the number one favourite space in the home, with the sofa and armchairs topping the list of most loved IKEA home furniture, for the role they play in comfort and spending time together.”
“IKEA envisions gaming as a natural part of everyday life at home, where functionality, comfort, and design coexist harmoniously. This IKEA gaming lounge display at PAX is a step towards realising this vision, offering solutions that accommodate the lifestyle of casual gamers without sacrificing home aesthetics. As the line between gaming and living spaces continues to blur, we aim to provide smart solutions that cater to the evolving needs of the many gamers.”
Grab your tickets now to this year’s PAX event to check out the IKEA gaming lounge, featuring the newly released BRÄNNBOLL collection.
Game on whenever and wherever inspiration strikes with IKEA!