AI-powered design experience IKEA Kreativ launches

IKEA Australia has today announced the release of IKEA Kreativ, a free, AI-powered mixed-reality experience, offering customers a simple, intuitive way to design and reimagine their living spaces. 

With IKEA Kreativ, customers can scan their living space, erase some or all existing items and drag and drop IKEA furniture and home décor to try different styling ideas. Or, choose to start fresh and design from scratch in one of more than 50 interactive pre-loaded showrooms.  

The lifelike, immersive design empowers customers with the confidence to go from inspiration and ideas through to design and purchase, with the knowledge of how IKEA furniture and accessories will look, fit and function in their home. 

Accessed for free on the IKEA app or online at www.ikea.com/au/en/home-design/ IKEA Kreativ is patented technology using state-of-the-art visual AI similar to that used in self-driving cars to power a 3D model reconstruction of real home spaces. IKEA is investing heavily in digital technologies and acquired Geomagical Labs, a Silicon Valley AI company which specialises in photorealistic virtual and mixed reality, to bring this experience to its customers. 

Combining decades of Life at Home expertise with this technology, IKEA Kreativ unlocks a wide range of home possibilities digitally, for needs such as moving into a new home or room, remodelling existing rooms, and evaluating how a new piece could work with existing furniture.

Giovanni Rutigliano, IKEA Australia Digital Manager, said, “This is a significant investment for IKEA in cutting-edge digital AI technology which is market-leading for a home furnishing retailer in Australia. IKEA Kreativ is part of our ambition to create a seamless omnichannel experience for our customers, so they can interact and shop with IKEA however, whenever and wherever they choose. With the addition of Kreativ to the IKEA app, we’re offering our customers the opportunity to confidently design and shop the products straight from their mobile device.”  

Christine Gough, IKEA Australia Interior Design Leader, said, “IKEA is passionate about helping people create a better life at home, and the most exciting opportunity with this tool is its power to democratise home design and put it in everyone’s hands. IKEA Kreativ can really break down barriers to having new ideas, designing, decorating and shopping for home furnishings, where people can feel the magic of the IKEA physical stores, through a virtual space.”  

IKEA Kreativ top features:

• ‘Quick start’ your dream room design – Explore IKEA products, combinations, and design ideas from more than 50 inspirational 3D existing showrooms and try out products in lifelike spatial settings – quickly swapping, moving, rotating, stacking and hanging products.
• Scan your space – Through the IKEA Kreativ Scene Scanner™, customers can take a series of photographs of their own room, which are automatically assembled into a wide-angle, interactive replica of the space, with accurate dimensions and perspectives. Then simply ‘erase’ some or all existing furniture, position new IKEA furnishings, rapidly swap through alternatives, and fully design the room.
• Save, share and buy – Once the perfect room has been designed, customers can add products to their cart, save design ideas to their IKEA account, and even share design ideas with family and friends for inspiration and advice. As virtual rooms are stored in the cloud, they are accessible from anywhere and can even be brought in when shopping at a physical IKEA store on the IKEA mobile app.

IKEA Kreativ is available now. Australian customers can find IKEA Kreativ on the free IKEA app or by visiting www.ikea.com/au/en/home-design/