IKEA reveals Aussies' sleeping habits

27 August 2024: A new Australian study conducted by IKEA(1) has found 90% of Australians are waking feeling tired despite sleeping for seven or more hours. And with nearly half (49%) of people admitting to being unsure or not confident about choosing the right pillow and mattress, the reason could be right in front of them.    T

he study, conducted in August across a national audience, also found women between 18-44 are the most likely to be losing sleep, while males 44-60+ are the most well-rested.    

Key stats from IKEA include:

• We are a nation of side sleepers (60%).
• Only 11% of Aussies sleep on their back and 8% on their stomach.
• Well over half (58%) of Australians say they need complete silence to sleep.
• Aussies prefer clothed comfort in bed, with only 11% of those surveyed saying they sleep naked.

Technology and our sleep

The new research has also outlined Australia’s reliance on technology and how it is having an impact on their quality of sleep, with more than half (51%) of respondents ‘doomscrolling’ to nod off.

IKEA found that Gen Z is the most likely to doomscroll with 46% of respondents admitting to this behaviour on a nightly basis, and 35% watching YouTube, TV, listening to an audiobook or the radio to lull themselves to sleep.  

The year of sleep

Over the next year, IKEA will be working to help Australians to help everyone get a better night’s sleep by introducing their 6 Sleep Essentials – factors that can contribute to the perfect night’s sleep: comfort, light, temperature, sound, air quality and decluttering.

Christine Gough, Home Furnishing Direction Leader at IKEA Australia said, “Our recent IKEA Life at Home report revealed that 55% of people rate sleep as their most important well-being activity at home. But what 1 in 2 Australians are telling us is they need a little bit of help to figure out how to get their bedroom working better for how they like to sleep.  

“At IKEA, we know getting good sleep doesn’t need to be complicated and you can start with understanding your sleep style and making sure you have the right room and bed set up as well as good bedtime rituals.”   

IKEA PJ Day; 31st August

IKEA is kicking off a yearlong focus on complete sleep with a national PJ Day on Saturday 31 August.

On the day, customers wearing their PJs to any of the 10 IKEA stores in Australia can enjoy free hot brekkie at IKEA until 11am. Customers can also begin their journey to a better night’s sleep with IKEA Spend and Save offers on selected sleep products. 

With 25% of Australians admitting to wearing matching PJs to bed, IKEA will be offering the chance to win limited-edition veggie ball pyjamas, designed using the iconic IKEA blue with yellow trim, complete with lingonberry jam and gravy.

To get their hands on a pair of IKEA PJs, people can enter by wearing their pyjamas to an IKEA store on IKEA PJ day and tagging @IKEA_Australia Instagram page in their Instagram stories (must be following IKEA Australia on Instagram for a chance to win)

Don’t sleep on this one. Visit ikea.com.au/SleepCelebration for all the details about IKEA PJ Day.