Welcome to IKEA in Bloxburg

From 22 January – 5 February, you can explore iconic IKEA products in the game Welcome to Bloxburg – a vibrant community of home and design enthusiasts. Join us in-store during the event to have some fun and get a chance to win IKEA products IRL (in real life).

Where: IKEA Marsden Park, IKEA Rhodes and IKEA Tempe.

A clear glass BLANDA serving bowl in the living room

What's happening in-store

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Can you find the hidden products in-store?

Find and download unique IKEA products to your Welcome to Bloxburg game. We’ve hidden 4 QR codes around the store. Participating NSW stores only.

A Knisa bright blue BRÄNNBOLL gaming lounge chair in the living room

Win IKEA products IRL (in real life)

Love the IKEA products in Bloxburg? Now’s your chance to win them IRL (in real life). Enter in-store at IKEA Marsden Park, IKEA Rhodes and IKEA Tempe.

A light ash effect/white BRÄNNBOLL side table on castors

Spin the wheel to win

IKEA Family members can spin the wheel for exciting prizes in-store on 31 January.

A pale blue/bright yellow BRÄNNBOLL throw

Free start kit of IKEA products

Between 22 January – 5 February, you can explore the following free start kit of iconic IKEA products in the Welcome to Bloxburg game's Fancy Furniture Store. Once you unlock these products in game, you keep them, even after the event ends.

BLODBJÖRK

Vase, striped white/yellow

BLÅHAJ

Soft toy, shark

BRÄNNBOLL

Inflatable gaming lounge chair

STOCKHOLM 2025

1-seat section

ELSYSTEM

Rug, low pile, multicolour

BUSKBO

Armchair, rattan

A white IKEA PS FEJÖ self-watering plant pot in the living room

How does the treasure hunt work?

We’ve hidden 4 QR codes around each of our NSW stores. Find, scan and unlock unique IKEA products. These can be downloaded to use in the Welcome to Bloxburg game. Happy hunting!

(Psst, why not check out Living room? Look at the coffee tables, seating and storage)