There's more to paying less
New lower prices, same great quality
At IKEA, we believe the only way to lower a price is by making sure that quality stays the same. That is why we spend so much time looking for the best way to design, produce and (flat) pack everything.
Time that’s money everyone saves: IKEA in the overall costs, you in the retail price. So there’s more to that little red tag than just a great price - there’s also a never ending story of a brand trying to make more, for less - so than you can pay less, for more.
Meet ALEX. A clean look that’s easy to like and mix with other styles, either supporting a desk or standing alone. The back is finished so you can place it in the middle of the room – all sides are just as beautiful.
Low, how? Know how.
We are able to offer affordable products by using smarter designs, flat packaging and producing in high volumes. Great quality, no compromise.
More is less. For everyone.
Mass production
The more you like it, the more we do it. Obviously. And the more we do it, the less we pay for it. Naturally. Now the less we pay for it, the less you pay for it. And the less you pay for it, the more you like it. And we all know how that ends...
Small details, smaller prices
Smart design
From the width of the holes to the size of the screws, the principle is quite simple: the more we design these details alike, the less time (and money) everyone spends - us in production, you in assembly. That is why smart design makes everything easier.
The flatter, the better
Flat packaging
Why do we flat pack? Because it saves up space - and space costs money. Imagine that, because of flat packing, we can pack twice as many products in a single truck. That means we’ll only need half as many trucks, saving everyone money. All while saving the planet. It’s a win, win, win situation.
A never ending story
If there’s one thing we learned about a great price, is that it can always be a little lower. That’s why lowering prices is a never ending story at IKEA. Just look out for the little red tag and remember it means a better, more affordable, everyday life for the many.
