Despite being firmly grounded in the science of play, the design process was as playful as the products themselves. Each designer was asked to start in the everyday activity where they get lost in the moment and simply have fun – and to create items that make people smile. “To me, playfulness is a way of looking at life that boosts creativity and makes me believe that everything is possible. I won’t ever allow my inner child to grow up”, says Marta Krupinska, one of the designers behind the collection.
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This huge soft toy sparks the imagination and is a friend to create memories with in the magical world of play. And if the world gets dirty sometimes? No problem - the soft toy is washable!
Article Number106.020.86
Product details
The huge size and tactile feel make this soft toy unique. It’s irresistibly soft and invites for many long, cosy and big hugs.
We know our soft toys should handle many years of love. That’s why we have chosen comfortable materials, embroidered eyes, performed rigorous washing tests – and ensured that they are free from harmful chemicals.
All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.
With the GREJSIMOJS collection, we want to inspire play and togetherness. The products bring out the playfulness in everyone – of all ages, across the home and every day.
Designer
Marta Krupińska
Materials and care
Material
- Fabric:
- 100 % polyester (100% recycled)
- Filling:
- 100 % polyester - hollow fiber (100% recycled)
Care
Machine wash warm, normal cycle.
Do not bleach.
Do not tumble dry.
Do not iron.
Do not dry clean.
Safety and compliance
Recommended for children 3 years and older.
Measurements
- Length: 39 ¼ "
Packaging
GREJSIMOJS
Article Number106.020.86- Width: 20 ½ "
- Height: 10 "
- Length: 39 ¼ "
- Weight: 3 lb 10 oz
- Package(s): 1
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Story
Let your home come out and play
What happens when a bunch of designers come together for a deep dive into the world of play and playfulness? First of all, they have a lot of fun. Secondly, they create a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffes, and much more – made to spark more play, every day, across the home.
"More and more parents recognize the importance of play for their children’s happiness and wellbeing – and want to play more with their kids. GREJSIMOJS collection is based on those insights”, says development leader Karin Blindh Pedersen.
Mission: Make people smile
3, 116, or anywhere in between? Perfect!
The items in GREJSIMOJS span from colorful and bold to sleek and neutral. Combining fun and function, they make it easier to get the play going, whether you go all in or prefer hiding the playfulness in plain sight. And not only do they inspire to play across the whole home – they inspire everyone to unleash their playfulness. So are you 3, 116 or anywhere in between? GREJSIMOJS is for you.
Designer thoughts
Designer thoughts
“The team wanted to create the classic soft toy, a teddy bear – but said: what if we make a huge one? The prototypes were indeed big, and we started to wonder how it would be to carry and wash it. We reduced the size but stuck with the idea of making a huge bear that can also sit in the living room. Our colleagues’ reactions inspired us. With a teddy bear in our arms, we became children again, and it reminded us of something important – we’re just children in adult bodies."