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BLÅHAJ Soft toy, shark,

Price $ 29.99

How to get it

Big and safe to have by your side if you want to discover the world below the surface of the ocean. The blue shark can swim very far, dive really deep and hear noises from almost 250 meters away.

Article Number903.735.90

Product details

Children tend to be fascinated by any story about sharks – one of the ocean's most terrifying predators. This blue shark is not dangerous at all, just soft to hug and safe to have by their side.

All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.

We know our soft toys should handle many years of love. That’s why we have chosen comfortable materials, embroidered eyes, performed rigorous washing tests – and ensured that they are free from harmful chemicals.

Simple to keep clean and fresh since the soft toy can be machined washed at 104°F.


IKEA of Sweden

  • Material
    100 %polyester
    100% polyester - hollow fiber

    Machine wash, warm, durable-press cycle.

    Do not bleach.

    Tumble dry, low, normal cycle.

    Do not iron.

    Do not dry clean.

  • Recommended for children 18 months and older.


Length: 39 ¼ "

  • BLÅHAJArticle Number903.735.90

    Width: 21 ¼ "

    Height: 9 "

    Length: 39 "

    Weight: 1 lb 6 oz

    Package(s): 1


Gud ShorkCamden C.I got multiple of these and they have been a great source of comfort when I'm feeling dysphoric. 🏳️‍⚧️ (Trans Rights = Human Rights!)5
AdorableRachel P.The Blahaj stuffed shark is beyond adorable & soft. My son LOVES it.5
SHORKsilly t.100% buy it I don't have one yet but all my friends do and they are 100% cooler than me and its built in home security system is great. 🏳‍⚧🏳‍⚧🏳‍⚧🏳‍⚧🏳‍⚧🏳‍⚧5
TRANS SHARKY!!!!!I B.trans sharky uwu... bi sharky uwu... lgbtqiap+ sharky uwu... BUY AS MANY AS YOU CAN5
Best Shark PlushieScott C.In the gentle glow of my room's embrace, Lies a shark with a soft and friendly face, Blahaj is his name, a comfort so true, A fluffy companion, always there with you. He's so nice to cuddle and spoon in bed, A soft and fluffy friend to rest your head, He shares your dreams, your laughter, and your tears, A comforting presence, easing all your fears. With fins so gentle and eyes so kind, In his embrace, tranquility you'll find, He's more than a toy, he's a friend so dear, A symbol of comfort, always near. So let us toast to Blahaj's charming grace, A friend, a comfort, a warm embrace, May he continue to be your joy and delight, Your cuddly shark friend, every day and night.5
As cute as the girl reading this ;)Lily H.🏳️‍⚧️5
Haiku for blahajCollin N.Here is a haiku for blahaj: "Blahaj's soft and fun; Running from the I.R.S; We do not pay tax." 10/10 if you can, BUY THE BLAHAJ.5
Best Bed pillow ever!!!LORI S.Made very well and lovin it!5
My almighty protectorLilith B.I received 2 of these gentlemen and have nothing but joy from them. They are very soft and comfortable and sleep with me every night, comforting me even at my worst. 10/10 would recommend to anyone who is struggling and needs a soft friend to watch over them and cry to. 🏳️‍⚧️5
Best shark plush ever!Chris S.I have to say this was the best purchase I've made in a long time now! I originally ordered it because of the Trans memes but after getting it its been way better than I expected! I am able to cuddle it and I enjoy how big the shark is so I can hug it with all of my body . It's also very nice to use as a pillow it's very soft and plush! 🏳️‍⚧️5
Ægirian ChildKristian J.When I laid mine eyes upon this pristine, cotton-filled representation of such a glorious aquatic being, I knew: Blåhaj, the most extraordinary creation of Ægir, was, one way or another, destined to flourish alongside me yet. Each one of my nights is filled with exhilarating feelings of hope, longing, and opportunity, for Blåhaj's arrival. Blåhaj, O Mighty, Pure child of Ægir, may your days be aplenty, and your nights be filled with splendor.5
Used as throws for my grown daughter!SACHIDANAND J.Used as throws for my grown 19 year old daughter!5
soft sharky sharkSy transfem toy5
cute shorkMingi H.Very cute shork. Nicely fluffed, soft colors. It feels really nice to hug him due to my body warmth not going anywhere. Would recommend to anyone wanting a bigger stuffed animal. I primarily got him because of the trans memes, but Blåhaj can legitimately work as emotional support for trans/nonbinary people (myself included).5
I NEED TO BUY MOREJohn F.I bought mine a few weeks ago and I want to buy more, this wonderful product is super soft, cute, and incredibly cuddlable. I'm 5,7 and this wonderful item is perfect for cuddling. I feel bad for only having one so I plan to purchase more, how many "at max 3". I strongly endorse this product. "I feel slightly less alone".5
Comforting cuddle buddyJessie H.The Blåhaj is very soft and comforting. Works well as a body pillow and something to hug, and they do not bite. Good for more than memes.5
So amazing and soft and cuddly!Max G.This shark is amazing for emotional support. Blåhaj IS my therapist. Thank you IKEA!5
Plush sharkCINDY R.My grandson loves it.5
Friend shaped friendCarlton S.I love him. i named mine big boss5
Trans Icon 🏳‍⚧Alex V.Easily a 100000/10. This plush is so life changing. I can never be 2 feet away from Blahaj or else i'll break down sobbing, I can't even cook without it by my side with a cooking apron. The bestest friend I could ever have. As a transgender person to possible other trans people reading this, get. it. Trust me it'll be worth it!!5
BLÅHAJ Soft toy, shark, 39 ¼ "

The story of a broken eye and what it taught us

The IKEA store in Helsinki, Finland, was full of customers that day back in 1997. Being a textile technologist at Children’s IKEA at the time, Carina Ingelsten ran a course about safety for a group of IKEA co-workers. ”I lifted up a teddy bear and pulled on the legs and arms to show how well they are sewn in place. When I pulled on the plastic eye, something happened that shouldn't – the eye came off”, says Carina. This was a major setback for Children's IKEA, but it was a setback that would lead to important safety improvements.

All soft toys were removed from the store as Carina tried to call her colleagues in Sweden. ”It was a Saturday, so it wasn't that easy to get a hold of people, but in the end Jörgen Svensson, my manager at Children's IKEA, answered and we succeeded in stopping global sales of our soft toys”.

Major consequences

Jörgen remembers the call. The fact that the eye came off despite all risk analyses and safety checks was very serious. Still, in hindsight, he still sees that it led to something really good. ”Thanks to what happened, we learned to systematize safety work even more. We established clearer procedures and areas of responsibility”.

More personal expression

The incident also led to the decision to not use plastic eyes at all. Embroidered eyes were not only safer, they also proved to give more character and personality to the toys. Annie Huldén, a designer who has created many soft toys over the years, agrees. ”The eyes are very important for a soft toy and plastic eyes easily seem too symmetrical and stale, while embroidered eyes are easier to vary in terms of the design, the size of pupils and the eyelashes.” Soft toys at Children's IKEA are loved by children throughout the world. It's a loved friend to play with and find comfort with - and which parents can always feel secure about.


Sure, they’re cute but are they safe? Absolutely!

You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.

Function solution

Soft toys to hug, again and again

We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that we test them for harmful chemicals. Simple to keep clean and fresh since they can be machined washed.