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BLÅHAJ Soft toy, shark,

Price $ 29.99

How to get it

Big and safe to have by your side if you want to discover the world below the surface of the ocean. The blue shark can swim very far, dive really deep and hear noises from almost 250 meters away.

Article Number903.735.90

Product details

Children tend to be fascinated by any story about sharks – one of the ocean's most terrifying predators. This blue shark is not dangerous at all, just soft to hug and safe to have by their side.

All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.

We know our soft toys should handle many years of love. That’s why we have chosen comfortable materials, embroidered eyes, performed rigorous washing tests – and ensured that they are free from harmful chemicals.

Simple to keep clean and fresh since the soft toy can be machined washed at 104°F.


IKEA of Sweden

  • Material
    100 %polyester
    100% polyester - hollow fiber

    Machine wash, warm, durable-press cycle.

    Do not bleach.

    Tumble dry, low, normal cycle.

    Do not iron.

    Do not dry clean.

  • Recommended for children 18 months and older.


Length: 39 ¼ "

  • BLÅHAJArticle Number903.735.90

    Width: 21 ¼ "

    Height: 9 "

    Length: 39 "

    Weight: 1 lb 6 oz

    Package(s): 1


My new best friend.TylerI love everything about Blahaj. The way they comfort me at night, the movies we watch, and the laughs we have. They're always there when you need them the most. I easily give Blahaj 10 out of 5 stars.5
Great!KellieGreat shark for the money!5
Adorable giftMonicaThis was an adorable gift! It was not too big and not too small. The birthday boy uses it as a pillow too!5
Cutest!!adeelWe put him on the bed with our stuffed whales. So cute, realistic and super soft. Had to go back a second time as he was sold out. Great gift for kids of all ages too! We love IKEA!!!5
It is very cute andMelanieIt is very cute and soft <35
Kids love thisAngeliqueWe went to the store specifically to buy this. My kids saw it online. Big size. Soft fabric. Good quality.5
GreatKatharineIt's soft and cuddly.5
slay, shark queenolivia r.blahaj is a trans icon who was there for me in my darkest times, like a god but friend shaped.5
He made someone smile!LynnHe made someone smile!5
Worth Every Penny!dawnBought this shark for my teenage daughter because she had been dying for it. She never ask for stuffed animals so I bought it. She adores it and sleeps with it every night.5
Our lord and savior BlahajStacy S.An absolute icon of the Trans community. In Blahaj we trust <35
The softestLynneMy daughter carries this littlecshark everywhere with her. She is an anxious person and the BLAHAJ comforts and calms her5
Great toy and great mascotScottMy 12 year old loves this plushie and what it stands for, and so do I!5
Blahaj is awesomeLeeMy daughter absolutely loves Blahaj. Blahaj goes everywhere with her.5
this is awesome!Josephinethis is awesome!5
Amazing plush sharkTaylorWe bought this guy for a friend of ours and he absolutely loved it!! Very soft and huggable!!5
Cuddly sharkDIANESoft and cuddly. Looks adorable.5
FriendElyse R.I received my first Blåhaj for Christmas and I named xir Chompers. Xe is the best thing that has ever happened to me. 10/10 zero complaints5
Baby SharkFrankMy college student grandson wanted it. I have no idea why!4
BLÅHAJ Soft toy, shark, 39 ¼ "

The story of a broken eye and what it taught us

The IKEA store in Helsinki, Finland, was full of customers that day back in 1997. Being a textile technologist at Children’s IKEA at the time, Carina Ingelsten ran a course about safety for a group of IKEA co-workers. ”I lifted up a teddy bear and pulled on the legs and arms to show how well they are sewn in place. When I pulled on the plastic eye, something happened that shouldn't – the eye came off”, says Carina. This was a major setback for Children's IKEA, but it was a setback that would lead to important safety improvements.

All soft toys were removed from the store as Carina tried to call her colleagues in Sweden. ”It was a Saturday, so it wasn't that easy to get a hold of people, but in the end Jörgen Svensson, my manager at Children's IKEA, answered and we succeeded in stopping global sales of our soft toys”.

Major consequences

Jörgen remembers the call. The fact that the eye came off despite all risk analyses and safety checks was very serious. Still, in hindsight, he still sees that it led to something really good. ”Thanks to what happened, we learned to systematize safety work even more. We established clearer procedures and areas of responsibility”.

More personal expression

The incident also led to the decision to not use plastic eyes at all. Embroidered eyes were not only safer, they also proved to give more character and personality to the toys. Annie Huldén, a designer who has created many soft toys over the years, agrees. ”The eyes are very important for a soft toy and plastic eyes easily seem too symmetrical and stale, while embroidered eyes are easier to vary in terms of the design, the size of pupils and the eyelashes.” Soft toys at Children's IKEA are loved by children throughout the world. It's a loved friend to play with and find comfort with - and which parents can always feel secure about.


Sure, they’re cute but are they safe? Absolutely!

You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.