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Baby toys

A new baby is born!

It’s named SANDBI and is a series of toys for every other newborn baby. The collection includes musical soft toys, a play mat, a mobile and a rattle; all high quality colourful friends that stimulate a baby’s senses and development. The toys are machine washable, to ensure that they last for as long as they are loved.

See the SANDBI series
Close-up of colourful SANDBI rattle, soft toy and musical toy on top of SANDBI play mat.
SANDBI mobile seen from below, with different colourful figures such as a leaf, a bumblebee and ladybug.
See the SANDBI series

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    Learn with all their senses

    At this age, children learn with all their senses. Structures, sounds and different colours and patterns enhance the child's experiences when playing.

    See activity toys for babies
    A multicolour UPPSTÅ bead maze
    See activity toys for babies

    Baby toys help children develop, so they can make sense of the world. That’s why stimulating them is so important – and so much fun. From a baby play mat to bath toys and more, our range uses sounds, textures and bold colours to encourage loads of giggles and growth without any harmful chemicals.