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Baby toys

A new baby is born!

It’s named SANDBI and is a series of toys for every other newborn baby. The collection includes musical soft toys, a play mat, a mobile and a rattle; all high quality colourful friends that stimulate a baby’s senses and development. The toys are machine washable, to ensure that they last for as long as they are loved.

See the SANDBI series
Close-up of colourful SANDBI rattle, soft toy and musical toy on top of SANDBI play mat.
SANDBI mobile seen from below, with different colourful figures such as a leaf, a bumblebee and ladybug.
See the SANDBI series

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    LEKA baby gym, colorful hanging shapes, wooden arch, sensory toy, wooden.Baby gym with colorful hanging toys promoting hand-eye coordination and visual stimulation, perfect for infants.

    LEKA Baby gym, birch plywood/multicolour

    Price 35€
    A colorful knitted baby mobile with whale, bear, and fish toys.Baby mobile over changing table with toys. Nursery has floral wallpaper, coat rack, and blue pad.

    GULDVÄVARE Mobile, multicolour

    Price 11,99€
    SANDBI mat, green, soft, wildlife design, baby play area.Woman plays with baby on colorful play mat.

    SANDBI Play mat, Scandinavian nature/multicolour, 100x100 cm

    Price 34€
    GULLIGAST: baby gym w/ soft grey mat, 5 soft toys, mirror. Ideal for play & development.Woman with baby on GULLIGAST gym. Baby reaches for toys, mirror promotes coordination.

    GULLIGAST Baby gym, multicolour

    Price 39,99€
    Baby mobile: blue owl, ladybug, bee, mouse on green leafy canopyColorful baby mobile with owl, ladybug, bee, and mouse suspended from a green leaf, designed to stimulate vision and curiosity.

    SANDBI Mobile, Scandinavian nature/multicolour

    Price 9,99€
    UPPSTÅ toy: stacked colorful rings in fox design, wood & plastic.Baby crib with teddy bears, colorful stacking toy, and polka dot rug. Artwork on wall.

    UPPSTÅ Stacking rings, multicolour

    Price 9,99€
    Wooden toy hedgehog with yellow, green, and red colors. It has a pull string and two large wheels. Perfect for childrens play and development.Man plays with toddler using wooden hedgehog toy, helping child develop motor skills and hand-eye coordination.

    UPPSTÅ Pull toy, hedgehog/multicolour

    Price 5,99€
    Stackable, colorful kids toy; UPPSTÅ, plastic, round, bright colors, stack high.A young child sits in a high chair playing with colorful stacking cups, exploring shapes and colors.

    UPPSTÅ Building beakers, multicolour

    Price 2,50€
    GULDVÄVARE: gray soft cat-shaped comfort blanket & toy. Recycled materials. Cuddly, gentle for baby skin. Perfect for play & rest.A baby sits on a carpet, holding a comfort blanket with a soft toy, suitable for play and cuddling.

    GULDVÄVARE Comfort blanket with soft toy, blue yellow/cat

    Price 3,99€
    A red UPPSTÅ shape sorter toy resembling a birdhouse with shapes around. Its for learning shape and color recognition.UPPSTÅ shape sorter toy in childs play area, red house shape with geometric shapes.

    UPPSTÅ Shape sorter, multicolour

    Price 9,99€
    A colorful plush toy featuring a red apple with a green caterpillar, white spots, and smiling face, cuddly and soft.Baby lies on couch holding SANDBI toy apple with worm; the toy makes calming sounds.

    SANDBI Musical toy, apple and worm red/green

    Price 9,99€
    GRÖNFINK fold-out playbook: yellow, white, colorful patches, ladybug design, soft fabric, baby toy.Adult and child reading a soft, interactive playbook with fabric figures, textures, and sensors.

    GRÖNFINK Playbook, multicolour, 14x14 cm

    Price 7,99€
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    Learn with all their senses

    At this age, children learn with all their senses. Structures, sounds and different colours and patterns enhance the child's experiences when playing.

    See activity toys for babies
    A multicolour UPPSTÅ bead maze
    See activity toys for babies

    Baby toys help children develop, so they can make sense of the world. That’s why stimulating them is so important – and so much fun. From a baby play mat to bath toys and more, our range uses sounds, textures and bold colours to encourage loads of giggles and growth without any harmful chemicals.