Jörgen remembers the call. The fact that the eye came off despite all risk analyses and safety checks was very serious. Still, in hindsight, he still sees that it led to something really good. ”Thanks to what happened, we learned to systematize safety work even more. We established clearer procedures and areas of responsibility”.
SNUTTIG Soft toy, polar bear/white
Price £ 19
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SNUTTIG
702.981.01The polar bear likes it when it's cold, but is just as happy to snuggle up in your warm embrace to hug and keep you company. Did you know that real ones can weigh up to 800 kilograms?!
Product features
- Machine washable
More information
The polar bear will keep you warm with its soft white fur. It’s ready for a nap anywhere, any time and loves to cuddle – so get ready for a big bear hug.
Designer
IKEA of Sweden
Reviews
Lovely and perfectAnonymous reviewerWas delivered today and smells lovely and new. From the box. The label is not creased or anything. He's the perfect snowy white colour and lovely to cuddle. I think the amount of stuffing is perfect. I'm not sure how long he will stay white and fluffy for! Well made and quality and detail. He's my favourite IKEA toy after the octopus and hippo. I've had those a while. I think priced at £19 was fair. I would recommend as a treat to self or others. I treated myself. He's just the biggest cuddler. Ideal for a child's bedroom on a bed, in a reading corner to snuggle with. And comfort a child and a friend to talk to.
Lovely soft toy good value. Delivered fast and no fussAnonymous reviewerGreat quality soft toy
Brrtie Anonymous reviewerNot just for kids!! I have had Brrtie since I was pregnant with my now 6 year old. Used him as a pregnancy pillow, as he is so soft and movable. Now my son and I share Brrtie and honestly the amount of joy and comfort he brings us both of us is priceless. Have landed here as thinking of getting another.
BoAnonymous reviewerBo is very cuddly bear, we love Bo a lot.
Polar bearAnonymous reviewerLove this it so soft and cuddly ❤
Fab price fab soft toyAnonymous reviewerMy daughter loves it so soft and cuddelly. She wanted to buy them all
Cute and cuddly Anonymous reviewerDaughter loves it
Gorgeous and cuddly Anonymous reviewerMuch enjoyed by my grandson and beautifully soft
Not just for children!Anonymous reviewerMy dog has had one of these bears since being a puppy. He is now 7 years old. We wash and dry them to stop the pong only occasionally fo we have to replace it. Quality is exceptional. Polar bear is his best friend.
Polar bear Anonymous reviewerWas okay in price with the family offer but I wouldn’t buy full price as the teddies are barely stuffed. So I would say abit over priced for what they are / where they are from.
The loveliest little LadyAnonymous reviewerBeen super stressed at University, so when my grandparents came down to see me I enjoyed spending every moment with them. My Granny loves Ikea so I agreed to go; while wondering around I kept seeing this lovely plushie on display, then we turned the corner and there was all the plushies, my little neurodivergent brain was in its happy place, and I was allowed to pick one, and there sat beautifully and all alone with the polar bear. I have named her Noelle and she is the perfect comfort teddy especially as I miss my family and university. I HIGHLY RECOMMEND HER!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
So cuddly and soft.Anonymous reviewerA lovely bear soft and
Soft. My douther love itAnonymous reviewerSoft. My douther love it
Soft and snugglyAnonymous reviewerLovely soft bear, about the size of my 2yr old
Perfection in plushie formAnonymous reviewerWas shopping for plushies for my partner. Picked up this polar bear, then put them back and picked up a Djungelskog. I looked back at this polar bear and felt overwhelmingly guilty for this inanimate object. So I bought it for myself. Marshmallow is possibly the best 19 quid I've ever spent! Incredibly soft and huggable and the perfect calming object for when I've had a stressful and overstimulating day. Possibly the best plushie Ikea has ever made and deserves the same iconic status as the others.
Softest, whitest and cuddliest polarAnonymous reviewerSoftest, whitest and cuddliest polar bear.
Love it😍
Not a blahaj but also goodAnonymous reviewerVery soft. Not quite a plush as I would like - I may add additional stuffing to it at a later date. Very pleasant toy to touch from a sensory perspective - definitely friendly for neurodivergent people who like soft things. Very cuddly.
CuteAnonymous reviewerChild loves cudleys can't come to ikea with out getting one
Gorgeous birthday giftAnonymous reviewerReally beautiful quality bear. Made a lovely birthday gift , they loved it!!
Soft and cuddly and a lovely size for snuggles, would recommend.
MRAnonymous reviewerI have what's a bear for my daughter and some few stuff in the kitchen and the bear that I bought for my daughter she really loved it
Customer reviews
4.8Average rating
383Reviews
4.8Average rating
383Reviews
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Story
The story of a broken eye and what it taught us
The IKEA store in Helsinki, Finland, was full of customers that day back in 1997. Being a textile technologist at Children’s IKEA at the time, Carina Ingelsten ran a course about safety for a group of IKEA co-workers. ”I lifted up a teddy bear and pulled on the legs and arms to show how well they are sewn in place. When I pulled on the plastic eye, something happened that shouldn't – the eye came off”, says Carina. This was a major setback for Children's IKEA, but it was a setback that would lead to important safety improvements.
All soft toys were removed from the store as Carina tried to call her colleagues in Sweden. ”It was a Saturday, so it wasn't that easy to get a hold of people, but in the end Jörgen Svensson, my manager at Children's IKEA, answered and we succeeded in stopping global sales of our soft toys”.
Major consequences
More personal expression
The incident also led to the decision to not use plastic eyes at all. Embroidered eyes were not only safer, they also proved to give more character and personality to the toys. Annie Huldén, a designer who has created many soft toys over the years, agrees. ”The eyes are very important for a soft toy and plastic eyes easily seem too symmetrical and stale, while embroidered eyes are easier to vary in terms of the design, the size of pupils and the eyelashes.” Soft toys at Children's IKEA are loved by children throughout the world. It's a loved friend to play with and find comfort with - and which parents can always feel secure about.
Function solution
Soft toys to hug, again and again
We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that we test them for harmful chemicals. Simple to keep clean and fresh since they can be machined washed.
Quality
Sure, they’re cute but are they safe? Absolutely!
You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.