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BLÅHAJ Soft toy, shark,

Price £ 22

How to get it

Big and safe to have by your side if you want to discover the world below the surface of the ocean. The blue shark can swim very far, dive really deep and hear noises from almost 250 metres away.

Article Number303.735.88

Product details

Children tend to be fascinated by any story about sharks – one of the ocean's most terrifying predators. This blue shark is not dangerous at all, just soft to hug and safe to have by their side.

All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.

We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that they’re free from harmful chemicals.

Simple to keep clean and fresh since the soft toy can be machined washed at 40°C.


IKEA of Sweden

Weight & measurements

Length: 100 cm


trans shark Verified Reviewer🦈🦈🦈🦈🦈🦈🦈🦈5
Absolutely amazing Verified ReviewerI love Blåhaj i own 3 but i will get more i love th size i love how soft they are I just adore them The ones I own names are Jeremy, Harold and Terry like they are amazing to cuddle when you stressed or going to sleep they are just amazingly soft cuddly and cute absolutely brilliant5
shork is lifeVerified ReviewerThe shork is perfect, i will take good care of shork, i recommend this shork.5
blåhaj is foreverVerified Reviewerblåhaj is just too good best for femboys and trans people5
Oh my gosh blahaj my beloved.Verified ReviewerBlahaj. blahaj? yes. blahaj! no way blahaj. blahaj is love, blahaj is life. and i must also say.. BLAHAJ! yes.. yes. my life is complete with this trans icon of a shark. i love you blahaj. my life is complete.5
Big blue shark!Verified ReviewerA very nicely made plush toy... extremely cuddly with a cute face!5
steven the blahajVerified Reviewerblahaj is the greatest shark to ever be on this planet5
Lacking in the stuffing department.Verified ReviewerLacking in the stuffing department.4
words cannot stress how much i love itVerified Reviewerbrightens up my day when i come back home and cuddle with my little sharky. i love my Blahaj5
Soft , good to hug,Verified ReviewerSoft , good to hug, its smile makes me happy.5
iconic plush of the 21st centuryVerified Reviewerive had my blahaj for a few years now. he is my beloved shark. he is soft, durable, washable, and more importantly my best friend. i am 23. if i ever saw blahaj go out of print, id be severely sad that i wasnt able to get my children and their grandchildren a beloved shark best friend. please never stop producing blahaj. hes perfect and a great size. i love my blahaj.5
Blahaj my belovedVerified ReviewerI have three blahajes and two mini blahajes and i cannot recommend them more. They are perfect and will fix your life. No matter what issues you have, a blahaj cuddle will fix5
I LOVE BLÅHAJVerified ReviewerThe shark is squishy and incredibly huggable, and helps me sleep, the shark makes me happy and you should definitely buy one! They've got a bit more expensive recently, but they're definitely worth it!5
I love themVerified ReviewerI love the blåhaj and I am going to make an army of them >:35
Nice and big toyVerified ReviewerNice and big toy5
Best Shark EverVerified ReviewerWe have been the proud owners of Sharky the Blåhaj for 8 yrs. His stuffing may be discombobulated but he is no less squishy and lovely. He will never leave.5
BLÅHAJ changed my lifeVerified ReviewerBLÅHAJ is one of the best purchases I have made in the last 5 years. Incredibly soft and amazingly cuddly. I highly recommend it to anyone who loves soft things. He is amazing for giving hugs if you're feeling sad or anxious and can also be used as a cushion or a pillow!5
BLAHAJ MY BELOVEDVerified Reviewer<35
Best shark friend!Verified ReviewerBLÅHAJ is the best cuddly shark friend an LGBTQ+ person could ask for! Super cuddly and adorable, definitely get one (or more) for yourself!5
Blahaj my belovedVerified ReviewerNot sure what to say that people haven't already said. It's blahaj, the queer icon. Its hugs cure dysphoria and it keeps away the haters. Sad to see it creep up in price and of course it's never in stock but haj is worth going the extra mile to secure the ultimate cuddle buddy.5
BLÅHAJ Soft toy, shark, 100 cm

The story of a broken eye and what it taught us

The IKEA store in Helsinki, Finland, was full of customers that day back in 1997. Being a textile technologist at Children’s IKEA at the time, Carina Ingelsten ran a course about safety for a group of IKEA co-workers. ”I lifted up a teddy bear and pulled on the legs and arms to show how well they are sewn in place. When I pulled on the plastic eye, something happened that shouldn't – the eye came off”, says Carina. This was a major setback for Children's IKEA, but it was a setback that would lead to important safety improvements.

All soft toys were removed from the store as Carina tried to call her colleagues in Sweden. ”It was a Saturday, so it wasn't that easy to get a hold of people, but in the end Jörgen Svensson, my manager at Children's IKEA, answered and we succeeded in stopping global sales of our soft toys”.

Major consequences

Jörgen remembers the call. The fact that the eye came off despite all risk analyses and safety checks was very serious. Still, in hindsight, he still sees that it led to something really good. ”Thanks to what happened, we learned to systematize safety work even more. We established clearer procedures and areas of responsibility”.

More personal expression

The incident also led to the decision to not use plastic eyes at all. Embroidered eyes were not only safer, they also proved to give more character and personality to the toys. Annie Huldén, a designer who has created many soft toys over the years, agrees. ”The eyes are very important for a soft toy and plastic eyes easily seem too symmetrical and stale, while embroidered eyes are easier to vary in terms of the design, the size of pupils and the eyelashes.” Soft toys at Children's IKEA are loved by children throughout the world. It's a loved friend to play with and find comfort with - and which parents can always feel secure about.


Sure, they’re cute but are they safe? Absolutely!

You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.

Function solution

Soft toys to hug, again and again

We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that we test them for harmful chemicals. Simple to keep clean and fresh since they can be machined washed.