Jörgen remembers the call. The fact that the eye came off despite all risk analyses and safety checks was very serious. Still, in hindsight, he still sees that it led to something really good. ”Thanks to what happened, we learned to systematize safety work even more. We established clearer procedures and areas of responsibility”.
GOSIG GOLDEN Soft toy, dog/golden retriever, 27 ½ "
Price $ 24.99
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GOSIG GOLDEN
701.327.90Your sweet, fluffy friend follows you wherever you go and is ready for action when you are ready. When it’s time to relax, your buddy loves to cuddle and hang out with you on the sofa.
Product features
- Machine washable
More information
Your sweet, fluffy friend follows you wherever you go and is ready for action when you are. When it’s time to relax, your buddy loves to cuddle and hang out with you on the sofa.
The best friend of adults and children that is always ready for mischief and coziness.
Designer
Annie Huldén
Reviews
Cute DogKenyaThis is a cute plushie. Great size and very soft.
Stuffed dogMariaWell made
love this dollMan70 cm doll , love it!
SoftJeanieThis dog is cute, we liked the feature of the tongue changing spots. The only thing I don’t like is the look of the back of the dog’s head. It has a weird lump. Not just the one I bought, they all do.
Plush and cozyPatriciaSo nice to the touch and great for leaning on it to watch to TV or read while in bed.
Cute little fellaSallyLove this cute golden! Very well made. Adorable.
All around the world!MelvaIt's a perfect gift for those who.love dogs or can't own a dog. Seungmin owned this for years and now with the influx of new Stray Kids fans, it's a bestseller. It makes a great gift!
So much soft and squish.OliviaI’ve been squishing this golden retriever plush toy every time I go to IKEA for years. I’m glad to say that the purchase and installation on my bed is just as fun as I always imagined. Spritz with your favorite scent for maximum smiles.
Awesome!AmyI bought this adorable dog as a gift in Dec. 2024 for my nephews Labradoodle dog, so he would have a companion during the day while my nephew and wife were at work. His dog adores Gosig. He carries Gosig with him throughout the day. At night he brings Gosig on to their bed. When my nephew and his wife try to snuggle with their dog, he growls because he wants to snuggle with Gosig. This Dec. 2025, I bought my very own Gosig Golden. He's so snuggly and well made. You can have his mouth open or use the Velcro to close his mouth. He's like having a real dog, but no feeding, nor walking, nor mess. I highly recommend for pets or humans.
FluffyKatieGot this for our pet and she really liked it ever since she first laid eyes on it.
My dog's emotional support stuffyPattyI bought this in hope that our dog would snuggle with it when we aren't available. It worked! It is very soft and squishy, Lilly loves it.
AdorablePaulSuch a cute stuffed animal, soft and very huggable. Love that the mouth is able to stay closed with velcro, so the tongue can be in, out or to one side. Gives it a lot of personality.
Pups love thisShudhasheelWe usually don't buy human toys for our pups' but they love it. They will probably tear it at some point but there have been several photo sessions already with these toys :-)
Stuff dog purchaseGailVery cute but they should at least put it in a plastic bag .It was just handed to me !
Super soft golden retrieverDianathe kids at school will be thrilled to have a golden retriever like the therapy dog that comes to visit them. Well made and super soft
Soft and cuddlyRobertLove this stuffed animal for comfort and snuggling.
So cuddly so soft so cute DanielSo cuddly so soft so cute
AwesomeMicheleMy grandson loves it
This dog is the cutest and softestAdrianYou need to fluff up the arms occasionally though
Soft and bigVictoriaSoft, and big enough to be a pillow. My son is autistic and enjoys touching this doggo.
Customer reviews
4.8Average rating
1784Reviews
4.8Average rating
1784Reviews
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Story
The story of a broken eye and what it taught us
The IKEA store in Helsinki, Finland, was full of customers that day back in 1997. Being a textile technologist at Children’s IKEA at the time, Carina Ingelsten ran a course about safety for a group of IKEA co-workers. ”I lifted up a teddy bear and pulled on the legs and arms to show how well they are sewn in place. When I pulled on the plastic eye, something happened that shouldn't – the eye came off”, says Carina. This was a major setback for Children's IKEA, but it was a setback that would lead to important safety improvements.
All soft toys were removed from the store as Carina tried to call her colleagues in Sweden. ”It was a Saturday, so it wasn't that easy to get a hold of people, but in the end Jörgen Svensson, my manager at Children's IKEA, answered and we succeeded in stopping global sales of our soft toys”.
Major consequences
More personal expression
The incident also led to the decision to not use plastic eyes at all. Embroidered eyes were not only safer, they also proved to give more character and personality to the toys. Annie Huldén, a designer who has created many soft toys over the years, agrees. ”The eyes are very important for a soft toy and plastic eyes easily seem too symmetrical and stale, while embroidered eyes are easier to vary in terms of the design, the size of pupils and the eyelashes.” Soft toys at Children's IKEA are loved by children throughout the world. It's a loved friend to play with and find comfort with - and which parents can always feel secure about.
Function solution
Soft toys to hug, again and again
We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that we test them for harmful chemicals. Simple to keep clean and fresh since they can be machined washed.
Quality
Sure, they’re cute but are they safe? Absolutely!
You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.