Despite being firmly grounded in the science of play, the design process was as playful as the products themselves. Each designer was asked to start in the everyday activity where they get lost in the moment and simply have fun – and to create items that make people smile. “To me, playfulness is a way of looking at life that boosts creativity and makes me believe that everything is possible. I won’t ever allow my inner child to grow up”, says Marta Krupinska, one of the designers behind the collection.
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GREJSIMOJS Soft toy, bear/off-white, 15 "
Price $ 12.99
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Bear/off-white
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GREJSIMOJS
606.070.53With its friendly face and soft, fluffy body, this bear is a snug companion in the world of play, during story time – and every time your child needs a best friend.
DesignerMarta Krupińska
Product features
- Machine washable
More information
A cute soft toy can transform any moment into a magical imaginary adventure. And when it's time to relax, it's always there – at the ready for a warm and comfortable hug.
We know our soft toys should handle many years of love. That’s why we have chosen comfortable materials, embroidered eyes, performed rigorous washing tests – and ensured that they are free from harmful chemicals.
All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.
With the GREJSIMOJS collection, we want to inspire play and togetherness. The products bring out the playfulness in everyone – of all ages, across the home and every day.
Designer
Marta Krupińska
Reviews
Cute and fluffyNancyAnd also super soft! I love the texture.
AdorbsStephanieOur kids usually pick a stuffie during our IKEA Trips (which isn’t often we live 3 hours away). Our little girl picked this teddy to come home. She loves it good size and great edition to her collection. I will say this one comes in another color which we didn’t notice until after (I think cream) but she liked the neon green!
Cutest bearGeorgiosBought it as a present for my 3-ear old son and he loved it (he slept for a month with it next to him). It is the perfect size to fit in his car seat, instead of my son - that is how he first saw it. Good quality fabric and very soft material. I will buy it again!
bearKarennice firm bear, great size for hugging
Love it!MichaelFantastic soft toy for my 10 month old grandson! He loves it and chews on it a bit too! It lives in the car so he has it on his rides. He also likes to share his paci with it too. We call it “Plunkers”. :)
Really soft and cuddlyStevenThis is a really soft and cuddly stuffed bear ideal for small children.
Loved it!MarianCute, soft, sweet. Great gift.
The best bearCurtThis bear is the best bear we know short of Ice Bear from We Bare Bears.
niceYuliyawish it were cheaper
Soft toyMarciaCute little plush toy great for kids so sad that a kid is leaving Memphis, Tennessee
So very cute!DeborahYoungest grandkid fell in love with it!
New bedtime plushieKellieMy kid loves it so much that he sleeps with it every night. Unique softness.
Super cuteJosefinacomfortable and cute
Teddy Bear- Color and "Fluff" LvlRichelleReally bright colors and soft! Semi Soft, but durable
Loveable and smallBettinaMy child loves it. It is smaller but very soft and not overstuffed
White Bear.JoelWhispers naughty, slightly uncomfortable things in my ear at night. It's cuteness keeps me from being angry with it.
FloofJoelIt's floof'n cute and snuggly.
Love itJanaWe bought this little cuty for my daughter.
She loves it. The color is really nice and the stuffed animal is nice and soft. The quality is also really good!
I luv this guy!LindaIt was love at first sight. He is a snuggly overstuffed polar bear with the tiniest arms and legs, and the cutest little tail. He now lives happily on my bed, though he occasionally snuggles and watches tv with me as well. I get to pick the channel - he’s a perfect roommate!
So Cute!LisaGreat stuffed bear! He is soft and comfy and perfectly sized!
Customer reviews
5Average rating
239Reviews
5Average rating
239Reviews
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Story
Let your home come out and play
What happens when a bunch of designers come together for a deep dive into the world of play and playfulness? First of all, they have a lot of fun. Secondly, they create a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffes, and much more – made to spark more play, every day, across the home.
"More and more parents recognize the importance of play for their children’s happiness and wellbeing – and want to play more with their kids. GREJSIMOJS collection is based on those insights”, says development leader Karin Blindh Pedersen.
Mission: Make people smile
3, 116, or anywhere in between? Perfect!
The items in GREJSIMOJS span from colorful and bold to sleek and neutral. Combining fun and function, they make it easier to get the play going, whether you go all in or prefer hiding the playfulness in plain sight. And not only do they inspire to play across the whole home – they inspire everyone to unleash their playfulness. So are you 3, 116 or anywhere in between? GREJSIMOJS is for you.
