Despite being firmly grounded in the science of play, the design process was as playful as the products themselves. Each designer was asked to start in the everyday activity where they get lost in the moment and simply have fun – and to create items that make people smile. “To me, playfulness is a way of looking at life that boosts creativity and makes me believe that everything is possible. I won’t ever allow my inner child to grow up”, says Marta Krupinska, one of the designers behind the collection.
More from the GREJSIMOJS collection
GREJSIMOJS Soft toy, bear/beige, 39 ¼ "
Price $ 44.99
How to get it
Available services
Collect 44 points with
It's OK to change your mind
Return within 365 days for a full refund*. Learn more
Low Price Guarantee
Price drops? Get the difference back within 90 days with IKEA Family
More ways to pay
Checking payment options...
GREJSIMOJS
106.020.86This huge soft toy sparks the imagination and is a friend to create memories with in the magical world of play. And if the world gets dirty sometimes? No problem - the soft toy is washable!
Product features
- Machine washable
More information
The huge size and tactile feel make this soft toy unique. It’s irresistibly soft and invites for many long, cosy and big hugs.
With the GREJSIMOJS collection, we want to inspire play and togetherness. The products bring out the playfulness in everyone – of all ages, across the home and every day.
Designer
Marta Krupińska
Reviews
He was bigger than i anticipatedNinaHe is HUGE he takes half of my bed but I love him by my side, makes me feel less lonely
My dog loves thisJuliaI got this bear as a dog bed for my terrier and he curls up on it in my office every day. It has a slight indentation in the center now but it is perfect as a dog bed.
Do you want a hugMingI was hesitated to get it because it is Big, however, no regrets!!! It is soooo comfy to hug with and to lean on and it is soooo cute!!
I love my bear!PatGREJSIMOJS is the perfect size for hugging and cuddling, with soft fur and perfect squishability!!
BearEssenceFor the price and quality this is completely worth buying!!!!
ComfyFerdieVery comfy. It’s so soft that you’ll fall asleep with pleasant dreams.
Even cuter in personCrissyFirst, this is enormous, which is wonderful. It’s so soft and darling. Is truly perfect, especially for the price.
Too Cute!CindiGranddaughter and my Dog love the bear!
its bigTheresai love it wish it had a little more stuffin but other then that its perfect
Love himLeahHe’s definitely huge and kind of like a pillow but my son loves him. He took him to school for teddy bear day and was the envy of the other kids who kept wanting to play with him. Also great to lean up against while reading stories at bedtime
There is a NAP for that.SylviaThis bear is soft and squishy. Awesome for a nap.
Not enough starsCarolynThere are not enough stars to express how much we love GREJSIMOJS aka Bruce in our house!
More like a pillow than a stuffyMaryThis bear is cute but just okay. It is designed more like a pillow. Definitely not worth the price. Only keeping because I don’t have a store near me and it would be a hassle to have to ship to return. If purchasing a large bear again I would opt for their other option. A lot less money and definitely a stuffed animal.
So cute!!AmandaAbsolutely love this bear! It’s huge and will be a great fit for my nursery.
Bear MariaIt is very soft, good to squeeze. Great for whoever love big bears.
A derpy potato bear, and I love him so much!JonHe is the cutest bear shaped like a potato with arms! He’s big and adorable and I’m so happy with him!
Great Bear and SnugglyMerlyneI purchased this for my kids and they absolutely love the softness and cuteness
Customer reviews
4.9Average rating
231Reviews
4.9Average rating
231Reviews
Related products
Explore more options
Recommended for you
Story
Let your home come out and play
What happens when a bunch of designers come together for a deep dive into the world of play and playfulness? First of all, they have a lot of fun. Secondly, they create a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffes, and much more – made to spark more play, every day, across the home.
"More and more parents recognize the importance of play for their children’s happiness and wellbeing – and want to play more with their kids. GREJSIMOJS collection is based on those insights”, says development leader Karin Blindh Pedersen.
Mission: Make people smile
3, 116, or anywhere in between? Perfect!
The items in GREJSIMOJS span from colorful and bold to sleek and neutral. Combining fun and function, they make it easier to get the play going, whether you go all in or prefer hiding the playfulness in plain sight. And not only do they inspire to play across the whole home – they inspire everyone to unleash their playfulness. So are you 3, 116 or anywhere in between? GREJSIMOJS is for you.