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BLÅHAJ Soft toy, shark, 39 ¼ "

Price $ 23.99
20% off, save $6.00
Regular price: $29.99
Price valid Dec 2, 2025 - Dec 7, 2025 or while supply lasts

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Product features
  • Machine washable

Big and safe to have by your side if you want to discover the world below the surface of the ocean. The blue shark can swim very far, dive really deep and hear noises from almost 250 meters away.

Article Number903.735.90

Product details

Children tend to be fascinated by any story about sharks – one of the ocean's most terrifying predators. This blue shark is not dangerous at all, just soft to hug and safe to have by their side.

All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.

We know our soft toys should handle many years of love. That’s why we have chosen comfortable materials, embroidered eyes, performed rigorous washing tests – and ensured that they are free from harmful chemicals.

Simple to keep clean and fresh since the soft toy can be machined washed at 104°F.

Designer

IKEA of Sweden

Article Number903.735.90

Materials and care

Material

Fabric:
100 %polyester
Filling:
100% polyester - hollow fiber (100% recycled)

Care

Machine wash, warm, durable-press cycle.

Do not bleach.

Tumble dry, low, normal cycle.

Do not iron.

Do not dry clean.

Safety and compliance

Recommended for children 18 months and older.

Measurements

  • Length: 39 ¼ "

Packaging

BLÅHAJ

Article Number903.735.90
  • Width: 21 ¼ "
  • Height: 9 "
  • Length: 39 "
  • Weight: 1 lb 8 oz
  • Package(s): 1

Reviews

I LOVE MY BLÅHAJ!!!!!!SidneyI love BLÅHAJ so much it's so comfy and coddly and cute!!5
CuteSabrinaMy 20 yr old daughter is going to love it. It's large and soft.5
best little dysphoria shork :3LoganI love this blahaj with a passion, her name is kanade :3 I'm transfem and I just hold my blahaj whenever I'm feeling dysphoric and I can confirm it's a w experience5
BLÅHAJRiverSuper soft, possibly most huggable plush of its size ever. Cute Cute shark plush with a funny face. I love BLÅHAJ5
Amazing... Perfecto...he's so perfectJurneeHe's as imagined...dumb...big...cuddly...one braincell gaze in his eyes...his name is Knas-Haj and I would buy again if I could5
Cuddly sharkJenniferThis shark was a gift for my daughter in law. She loves it.5
Grandchildren love thisDeniseGrandchildren love this oversized shark, great for cuddling5
Love this BlahajBrenLove this shark. So soft and cuddly.5
Kenny and Bruce <3ChrisI bought two of these guys in January and they are just amazing to cuddle with. 10/10, highly recommend. 🏳️‍⚧️🏳️‍⚧️🏳️‍⚧️. I plan to buy a baby Haj for work.5
A must haveBarbaraThis shark is really high quality and adorable. My son just loves sleeping with this guy. A perfect gift! And it's also tik tok famous.5
I LOVE HIMPippyNow one of my most prized possessions he is so comforting I can’t comprehend wen we bought him I was jittery5
John InezWe named him John. Welcoming John to our home was an excellent idea for my younger sibling adores John very much. John is very soft, cuddly, and adorable, and the material is safe for everyone- and it was worth it. I highly recommend everyone having John in their home 5
I love him :3EthanI got the cuddlesharm at the recommendation of a friend for my birthday, and im happy to say i absolutely love him!!!! >.< he’s so comfy. I had the most peaceful, restful sleep while i was cuddling with this adorable sharm. :3333 10/10 would buy again 5
I'M QUEER AND THIS IS MY SHARK <33DrewI LOVE BLAHAJ!! they're so nice to cuddle and hug, both the big ones and the small ones, and they're just so fidokdjf >////< -- I love being a silly femboi and hugging my haj :3 -- I just ordered a third big one to come in monday,,5
I love my sharkKennetBuy shark now5
Great plush toy, very huggable!!!AmityAlthough this was larger than I expected (my fault, I didn't pay attention), my teenager LOVED getting it. The plush is soft, and it's extremely squishy and huggable. It was instantly added to the bed to go with the beloved shark plush acquired when when my now-teen was 4. :-)5
BlahajGnomeChampion of Sharks. 5
Blahaj!! 🏳️‍⚧️RileyGreat to cuddle with!! It's the perfect size :)5
Good travel companion StephanieBought this new friend for my son he takes it when he has to go the hospital (quite frequently) get lots of compliments.4
:3Emma:35

Customer reviews

4.9Average rating
2608Reviews

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BLÅHAJ Soft toy, shark, 39 ¼ "

The story of a broken eye and what it taught us

The IKEA store in Helsinki, Finland, was full of customers that day back in 1997. Being a textile technologist at Children’s IKEA at the time, Carina Ingelsten ran a course about safety for a group of IKEA co-workers. ”I lifted up a teddy bear and pulled on the legs and arms to show how well they are sewn in place. When I pulled on the plastic eye, something happened that shouldn't – the eye came off”, says Carina. This was a major setback for Children's IKEA, but it was a setback that would lead to important safety improvements.

All soft toys were removed from the store as Carina tried to call her colleagues in Sweden. ”It was a Saturday, so it wasn't that easy to get a hold of people, but in the end Jörgen Svensson, my manager at Children's IKEA, answered and we succeeded in stopping global sales of our soft toys”.

Major consequences

Jörgen remembers the call. The fact that the eye came off despite all risk analyses and safety checks was very serious. Still, in hindsight, he still sees that it led to something really good. ”Thanks to what happened, we learned to systematize safety work even more. We established clearer procedures and areas of responsibility”.

More personal expression

The incident also led to the decision to not use plastic eyes at all. Embroidered eyes were not only safer, they also proved to give more character and personality to the toys. Annie Huldén, a designer who has created many soft toys over the years, agrees. ”The eyes are very important for a soft toy and plastic eyes easily seem too symmetrical and stale, while embroidered eyes are easier to vary in terms of the design, the size of pupils and the eyelashes.” Soft toys at Children's IKEA are loved by children throughout the world. It's a loved friend to play with and find comfort with - and which parents can always feel secure about.

Learn more

Quality

Sure, they’re cute but are they safe? Absolutely!

You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.

Function solution

Soft toys to hug, again and again

We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that we test them for harmful chemicals. Simple to keep clean and fresh since they can be machined washed.

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