Jörgen remembers the call. The fact that the eye came off despite all risk analyses and safety checks was very serious. Still, in hindsight, he still sees that it led to something really good. ”Thanks to what happened, we learned to systematize safety work even more. We established clearer procedures and areas of responsibility”.
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Product features
- Machine washable
Big and safe to have by your side if you want to discover the world below the surface of the ocean. The blue shark can swim very far, dive really deep and hear noises from almost 250 meters away.
Article Number903.735.90
Product details
Children tend to be fascinated by any story about sharks – one of the ocean's most terrifying predators. This blue shark is not dangerous at all, just soft to hug and safe to have by their side.
All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.
We know our soft toys should handle many years of love. That’s why we have chosen comfortable materials, embroidered eyes, performed rigorous washing tests – and ensured that they are free from harmful chemicals.
Simple to keep clean and fresh since the soft toy can be machined washed at 104°F.
Designer
IKEA of Sweden
Materials and care
Material
- Fabric:
- 100 %polyester
- Filling:
- 100% polyester - hollow fiber (100% recycled)
Care
Machine wash, warm, durable-press cycle.
Do not bleach.
Tumble dry, low, normal cycle.
Do not iron.
Do not dry clean.
Safety and compliance
Recommended for children 18 months and older.
Measurements
- Length: 39 ¼ "
Packaging
BLÅHAJ
Article Number903.735.90- Width: 21 ¼ "
- Height: 9 "
- Length: 39 "
- Weight: 1 lb 8 oz
- Package(s): 1
Reviews
Teen trend?LisaMy teen was willing to buy Blahaj herself, a sure sign that this shark is something special. My theory about its specialness was confirmed as we walked through IKEA and saw other preteens/teens holding Blahaj. On the day of purchase, my teen told her teen cousin about her Blahaj. He persuaded his mom to drive him to IKEA on the following day, so he could buy one, again, with his own money. To me, it's a fun-shaped body pillow. To teens, it's more. What exactly, I am unsure, but it's nice to see my teen enjoying a stuffed animal as much as she did when she was much younger.
Cuddle BuddyRyanThese lovely sharks make great cuddle buddies and keep my knees from clacking together when trying to sleep. Love them.
GooberJackThe shark is quite goobalicious :3
IconicNekoI bought this shark so long ago and it has been a symbol of perseverance and a companion that has been with me through the toughest of times! Its a amazing plushie with a great meaning.
10/10, truly magnificentTA symbol of my people, one that has helped us all through the worst of times, including myself. Thank you, IKEA 🧡
Soft plush shark that’s great as a pillow tooWilliamI love this plush shark. It’s so cute and huggable. It can double as a pillow too.
Fun SharkPatThe shark was taller than the little toddler we bought it for! He loved it! It was a hit and very fun to play with.
The best cuddlesIsaiahIt’s so comfy and relaxing, I fully recommend if you need something to cuddle
My son loves itJamieThis was one of the only things my son wanted for Christmas and he absolutely adores it.
:3Cleoperfect to cuddle and great quality
Cuddly shonk!! BrendanI bought my blahaj before my egg cracked lol, i love him even more every since i started transitioning <3 i love my cuddle shonk
Cutest stuffyMonicaLove my new shark plushy!
i love himbNicolehe is the best friend ever. very snuggly and cute and silly. 10/10 recommend blahaj. hej da!
OHMAGAWDAidenIts the best shark ever i love it so muchhhh nyaaa!!! 🏳️⚧️🏳️⚧️🏳️⚧️🏳️⚧️
Silly shonk :3GeorgesHe so silly I love him sooo muchhhhhh
BLAHAJ is awesomeTonyI bought one of them for like $30 but it was worth it. It was very cozy to snuggle with and it's 100% made from reused material. I've had this thing for over 2 years now and it never make me sad whenever I snuggle with it
I took 9... I took 9!LindaWhen I say I have bought this shark at least a dozen times over the last decade, I'm not exaggerating. This shark is so adorable... so big... and so cuddly! We love it. It makes a great gift and is very high quality!
BLÅHAJ brings me joy that I haven't had in years.AidanI can barely remember the last time I felt so cozy.
BLÅHAJDanielBLÅHAJ is awesome sauce and I would recommend it to people that consider buying it
I LOVE MY BLÅHAJ!!!!!!SidneyI love BLÅHAJ so much it's so comfy and coddly and cute!!
Customer reviews
4.9Average rating
2684Reviews
4.9Average rating
2684Reviews
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Story
The story of a broken eye and what it taught us
The IKEA store in Helsinki, Finland, was full of customers that day back in 1997. Being a textile technologist at Children’s IKEA at the time, Carina Ingelsten ran a course about safety for a group of IKEA co-workers. ”I lifted up a teddy bear and pulled on the legs and arms to show how well they are sewn in place. When I pulled on the plastic eye, something happened that shouldn't – the eye came off”, says Carina. This was a major setback for Children's IKEA, but it was a setback that would lead to important safety improvements.
All soft toys were removed from the store as Carina tried to call her colleagues in Sweden. ”It was a Saturday, so it wasn't that easy to get a hold of people, but in the end Jörgen Svensson, my manager at Children's IKEA, answered and we succeeded in stopping global sales of our soft toys”.
Major consequences
More personal expression
The incident also led to the decision to not use plastic eyes at all. Embroidered eyes were not only safer, they also proved to give more character and personality to the toys. Annie Huldén, a designer who has created many soft toys over the years, agrees. ”The eyes are very important for a soft toy and plastic eyes easily seem too symmetrical and stale, while embroidered eyes are easier to vary in terms of the design, the size of pupils and the eyelashes.” Soft toys at Children's IKEA are loved by children throughout the world. It's a loved friend to play with and find comfort with - and which parents can always feel secure about.
Quality
Sure, they’re cute but are they safe? Absolutely!
You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.
Function solution
Soft toys to hug, again and again
We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that we test them for harmful chemicals. Simple to keep clean and fresh since they can be machined washed.