Jörgen remembers the call. The fact that the eye came off despite all risk analyses and safety checks was very serious. Still, in hindsight, he still sees that it led to something really good. ”Thanks to what happened, we learned to systematize safety work even more. We established clearer procedures and areas of responsibility”.
GOSIG GOLDEN
301.693.42Your sweet, fluffy friend follows you wherever you go and is ready for action when you are. When it’s time to relax, your buddy loves to cuddle and hang out with you on the sofa.
Product features
- Machine washable
More information
Your sweet, fluffy friend follows you wherever you go and is ready for action when you are. When it’s time to relax, your buddy loves to cuddle and hang out with you on the sofa.
The best friend of adults and children. Always ready for mischief and cosiness.
Designer
Annie Huldén
Reviews
Gosig GoldenKohMy kid love it so much.
GoodMelodyMy dog loves it
HugableVincentHugable
GOSIG GOLDENKienBought the GOSIG GOLDEN as a companion for my 15 months old pet dog and she loves it as nightly sleep companion.
NaAnonymous reviewerNa
It's Too Cute!Anonymous reviewerLove its droopy eyes! My kid loves it (even a teen now) and hugs it every time she sleeps. Can't get a dog, this is the best replacement!
GoldenJennyLovely dog toy for kids. Price on the high side.
Gosig GoldenJoancute and cuddly
My cute guyCrispinaI like it!
A nice size just likeRichardA nice size just like a medium size dog
Cute!KerynnAnother best gift idea!
Nice PlushieAndrewMy daughter loves her Golden Retriever plushie.
Customer reviews
4.8Average rating
103Reviews
4.8Average rating
103Reviews
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Story
The story of a broken eye and what it taught us
The IKEA store in Helsinki, Finland, was full of customers that day back in 1997. Being a textile technologist at Children’s IKEA at the time, Carina Ingelsten ran a course about safety for a group of IKEA co-workers. ”I lifted up a teddy bear and pulled on the legs and arms to show how well they are sewn in place. When I pulled on the plastic eye, something happened that shouldn't – the eye came off”, says Carina. This was a major setback for Children's IKEA, but it was a setback that would lead to important safety improvements.
All soft toys were removed from the store as Carina tried to call her colleagues in Sweden. ”It was a Saturday, so it wasn't that easy to get a hold of people, but in the end Jörgen Svensson, my manager at Children's IKEA, answered and we succeeded in stopping global sales of our soft toys”.
Major consequences
More personal expression
The incident also led to the decision to not use plastic eyes at all. Embroidered eyes were not only safer, they also proved to give more character and personality to the toys. Annie Huldén, a designer who has created many soft toys over the years, agrees. ”The eyes are very important for a soft toy and plastic eyes easily seem too symmetrical and stale, while embroidered eyes are easier to vary in terms of the design, the size of pupils and the eyelashes.” Soft toys at Children's IKEA are loved by children throughout the world. It's a loved friend to play with and find comfort with - and which parents can always feel secure about.
Function solution
Soft toys to hug, again and again
We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that we test them for harmful chemicals. Simple to keep clean and fresh since they can be machined washed.
Quality/durability
Sure, they’re cute but are they safe? Absolutely!
You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.