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Bring the ocean home with the BLÅVINGAD collection

Inspired by children’s interest in the ocean, the BLÅVINGAD collection is designed to spark play and curiosity about the world’s largest habitat, from tots to tweens. Recycled materials, including those made from ocean-bound plastic (OBP), are used where possible.

The BLÅVINGAD collection features soft toys and bed linens bursting with marine animals – turtles, penguins, and the majestic blue whale.
A girl, wearing yellow sunglasses, points forward, wearing a BLÅVINGAD blue-green backpack on her back.

It’s time to listen to the kids

From our IKEA Kids’ Advisory Panel 2020, we learned that kids are very concerned about the ocean. Children want adults to listen to their fears because caring for the ocean is vital for the planet.

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Immersed in play and sleep

At IKEA, we believe that play is critical for kids’ development and growth. Let your curious little ones discover the world — and their dreams — with cuddly soft toys, arts and crafts, and cotton bed linen from the BLÅVINGAD collection.

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A father and son play with a BLÅVINGAD orca soft toy as the son lays down on a BLÅVINGAD ocean animal rug. A KURA bed with a bed tent is beside them, and an orange BLÅVINGAD octopus is placed on a pouffe.
Two children colour in an ocean scene with fish and animals on a BLÅVINGAD colouring paper roll with felt-tip pens.
A boy listens to music on his earphones with a BLÅVINGAD orange octopus, while lying down on his bedroom floor. There is a BLÅVINGAD cover and pillow case.
A BLÅVINGAD dolphin toy is placed in a TROFAST box, and a BLÅVINGAD octopus is placed beside the box.
A boy plays on a bed dressed in a BLÅVINGAD blue whale duvet cover with another boy, playing with a BLÅVINGAD whale toy.
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BLÅVINGAD soft toys are arranged in and in front of a round window with cushions in BLÅVINGAD ocean animal cushion covers.

Our ocean friends

We used findings from our Kids’ Advisory Panel to create five cute friends based on kids’ favourite marine animals, including the dolphin and orca. They are the perfect cuddly companions for play and for comfort.

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Free to express yourself

As kids get a little older, a space to call their own is essential to their personal odyssey. Expressive textiles, accessories, and educational games create a safe haven for children to dive into their imaginations.

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A boy stands on a bed dressed in a BLÅVINGAD whale duvet cover pretending to be a pirate; another boy plays on the floor.
A young boy plays with a BLÅVINGAD submarine playset on a BLÅVINGAD ocean animal rug made from ocean-bound plastic.
A boy, wrapped in a BLÅVINGAD cotton towel with a hood, pretends to be shark in front of a round window.
A girl wears a BLÅVINGAD backpack with accessories and a bottle filled with juice in the front mesh pockets.
A girl sits on the floor beside a bed dressed in a BLÅVINGAD turtle duvet cover, and is painting a poster of the world.
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Textiles for seaside to shore

The BLÅVINGAD collection is packed to the brim with ocean-inspired textiles, including towels and cushions. In shades of blue and green, these soft accessories bring the ocean into your kids’ space.

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A BLÅVINGAD 100% cotton bath towel with colourful turtles hangs from a wooden rack on a white wood panelled wall.
A BLÅVINGAD coral-shaped cushion is on rattan armchair with a BLÅVINGAD octopus night-light in a warmly lit bedroom corner.
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Explore and be inspired!

DUNGELSKOG tiger soft toy placed beside a VESSLA storage box, full of many other soft toys in a living room.

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