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Good things come in small packages! Parcel deliveries now start at $5 when you spend above $50 online.

Bath textiles

Fluffy but serious about staying dry

The BACKMÅRA bath mat gives your feet a soft spot to stand after your bath or shower. But comfort isn’t its only strength. Made from 90% recycled polyester – the equivalent of 14 plastic bottles – we’ve turned waste materials into a quick-drying fibre. So, you get softness and a bath mat with no hang ups – it dries quickly on its own.

Pink slippers and soap bubbles resting beside a BACKMÅRA bath mat in a clean white studio setting.

A bathroom showing a BACKMÅRA bath mat on the floor beside a bath tub, where a person relaxes in the bath.

Towels that only get softer and better with age

Whether you're looking for a splash of colour in your bathroom or prefer a more timeless aesthetic, the GULVIAL cotton towels have you covered. Plus, made from 100% cotton, they get softer with each wash.

A deep red FREDRIKSJÖN hand towel

A TÄNNFORSEN wash-stand with drawers neatly organised with pink and white towels, a hairdryer, and accessories stored inside.

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