A woman carries a large, blue carrier bag over to a Christmas tree.
The blue changes to a red, green and white chequered pattern while the handle remains blue.
-I took the world-famous blue bag and gave it a Christmas makeover.
She kneels then takes wrapped presents out of the bag and puts them under the tree.
-It's chequered, of course, and maybe it could be used as an oversized gift bag.
The white IKEA logo flips into the blue and yellow one.