IKEA FAMILY Privacy Policy
1. About this Privacy Notice
We understand how important it is for you to understand how we use your data, and we will always do our best to be transparent with you. This Privacy Notice covers individual customers who have an IKEA Family account (the "Account"). It explains how and why we collect, store, process, and share the personal data you provide to us when you use your IKEA Family account in-store, online through our website and the IKEA app, in the second-hand marketplace, and when you contact our customer support centers. All information we hold about you as a member is attributed to your IKEA Family profile. This Privacy Notice also tells you what your rights are regarding the personal data we process about you. We respect your right to privacy and are committed to upholding it
2. Who are we and how can you contact us?
We are Ingka Group, a franchisee of Inter IKEA Systems B.V., operating digital and physical IKEA sales channels across the world. You can read more about us at www.ingka.com.
The Ingka Group companies that are data controllers under this Privacy Notice are:
Local Data Controller
IKEA Portugal – Móveis e Decoração, Lda., a company registered under the Laws of Portugal, with the TIN 505416654 Address: Rua 28 de Setembro, En 250 2660-001 Frielas
Group Data Controller
Ingka NB AB, a company registered under the laws of Sweden, under number 559487-7051 Address: Älmhultsgatan 2, 215 86 Malmö, Sweden.
Hereinafter referred to together as “Data Controllers” or “we”.
For the processing activities described in this Privacy Notice, we act as joint controllers as defined by Article 26 of the General Data Protection Regulation (GDPR). This means that we jointly determine the purposes and means of processing your personal data for providing the Account and its related services across Europe. Your personal data will be processed by the joint controllers for the purpose of providing you with the Account. If you have any questions about this Privacy Notice or your rights under it, please contact our local data protection officer:
Email: [email protected]
Or by writing to us at
IKEA Portugal - Móveis e Decoração, Lda.,
Attn: DPO
Rua 28 de setembro, EN 250
2660-001 Frielas, Portugal
If you wish to contact the Data Protection Officer of the Group's Data Controller, please make the request to the local DPO using the contact details provided above. Therefore, to be perfectly clear, this Privacy Notice only applies to your Account and your IKEA Family membership.
3. Roles of the Data Controllers
As joint data controllers, we will work together to offer IKEA Family and to manage your Account information. This means we both have responsibilities for looking after your data. However, to make it easier for you, your Local Data Controller is your main point of contact for any questions about your data and is responsible for handling day-to-day aspects of your Account, including most communications, the rewards and benefits associated with your Account activity and responding to your requests regarding your data. Please note that we also act as independent data controllers for the processing of your personal data when you interact with each of us, either by – for example – making a purchase from the Local Data Controller or using the second-hand marketplace, which is operated by the Global Data Controller.
- If you are looking for the Local Data Controller’s local Privacy Notice, you can find it here: General Privacy Policy. In this Privacy Notice, you will find information about the processing of your personal data for the purpose of things like payments, refunds, returns, delivery of IKEA products and other processing related to your purchase from IKEA Retail.
- If you are looking for the Global Data Controller’s Privacy Notice for IKEA Second Hand, you can find it here: https://preowned.ikea.com/pt/en/privacy. In this Privacy Notice, you will find information about the processing of your personal data to enable your listings, interactions with other users on the second-hand marketplace and your sales or purchases on the second-hand marketplace.
4. Why do we collect and process your data?
We offer a great variety of services, benefits and rewards to our IKEA Family members including member discounts, reward points, purchase history and access to IKEA Second Hand, which is a second-hand marketplace where you can sell and buy IKEA products to and from other IKEA Family members (the “Marketplace”). To be able to offer the best experience possible, we use your personal data to tailor our content, offer services, improve your personalised experience and deliver marketing messages (including advertisements and offers) to the expectations and needs of our Family Members. You will find more information about IKEA Family services, benefits and rewards in the IKEA Family Terms and Conditions (“IKEA Family T&C’s”).
Additionally, collecting and processing your data allows us to provide you support where you need it, manage your requests for information and services and, where necessary, manage any complaints you may have related to your Account or IKEA Family.We will also analyse your personal data for information security and statistical purposes and share your personal data with other companies within Ingka Group where those other companies share various operations and business processes with us. We will do this in order to fulfil our contractual obligations to you, or because it is in our legitimate interests to do so.
5. What personal data do we process and for what purpose?
When you create and use your Account we will collect and process your personal data. We may collect the following types of personal data:
Information you provide directly to us: This may include your IKEA Family card – digital or physical – your name, home address, email address, phone number, fiscal number and any other information you choose to provide when you create or use your IKEA Family Account, use your rewards, book a service, subscribe to our communications, use our Marketplace or sign up to an IKEA Family event or promotion.
Information we collect automatically: When you interact with us through your Account we will automatically collect certain information, such as your IP address, browser software, operating system, and the IKEA store from which you have accessed the Account.
Your personal data is processed for the following purposes:
To create and manage your IKEA Family Account
We process your personal data to set up and manage access to your Account. This includes confirming you meet the age requirements set out in the IKEA Family T&C’s, identifying you during purchases and interactions online, in-store and on the Marketplace and providing Account management support. Where required, we may use your social security number or other national identification details to identify you as an IKEA Family member when you don't have your digital or physical IKEA Family card in-store.
Personal Data processed
First name
Last name
Title
Address
Email address
Month and year of birth
Phone number (optional)
IKEA Family card number
Password
National identification details (National Identification details (incl. Social security number))
Legal basis
We do this to perform our contract (the IKEA Family T&C’s) with you and to enable us to set up your Account and support you throughout your membership with us. Optional personal data is processed with your consent, and you can choose to not provide this information if you do not wish to.
To provide you with services based on your location
We use information you share with us about your location to determine your nearest IKEA store to identify your preferred retail market. This serves as your primary location for using IKEA Family services. We also use this to display your IKEA Family profile in the language of your choice.
Personal Data processed
Preferred store
Location data (country, address, city and zip code)
Legal basis
We have a legitimate interest in providing our websites to you in the correct language and up to date store information.
To deliver our customer support services to you
We process the data from chat interactions you have on the IKEA website and the Marketplace to provide customer support services for requests and Account management. We also use this data to follow up on complaints and improve systems and services offered through understanding system performance and activity.
Personal Data processed
Customer ID, name and contact information
Chat data and chat history
The type of service request
Legal basis
We process this personal data in order to fulfil our contract (the IKEA Family T&C’s) with you, and to ensure that you have a smooth experience and to resolve issues you encounter when using your Account.
To personalise your experience as an IKEA Family member on our website, app and Marketplace
We personalise your shopping experience by performing analysis on user activity data to generate customer insight. If you give us your consent to do this, we will provide you with tailored content, product recommendations, targeted offers, and personalised marketing messages. We may also group customers through segmentation based on shared characteristics (e.g. purchase history, product preferences) and create lookalike audiences on social media platforms to serve advertising (using hashed email addresses).If you choose to share your data about your home and interests with us, we will use this to provide you with better product recommendations.
Personal Data processed
Browsing history
Shopping preferences
Wish lists
Homeowner status (optional)
Number of children (optional)
Categories of interest (optional)
Hashed email address
Legal basis
We will personalise your online experience where you have consented to the use of cookies on our website or Marketplace or where you have provided consent in your Account to use your wish lists, categories of interest and home information. You can manage your cookies and update your preferences at any time.We create lookalike audiences to serve you advertising based on your consent to receive direct marketing from us. This consent is collected at the time of Account creation and can be updated by you at any time, in your IKEA Family account settings under “Data and privacy”.
To provide IKEA Family members with home planning and consultation services
When you book a planning or consultation service using your Account, we use your personal data to:
Identify you as an IKEA Family Member.
Save outcomes to your Account.
Personal Data processed
Account data
Home details
Legal basis
We need to process your personal data in order to fulfil our contract (the IKEA Family T&C’s) with you.
To send you direct marketing messages as an IKEA Family member
You will receive direct marketing messages including offers, promotions and events when you have actively given your consent to receiving such targeted communication. This may include analysis of your transaction data and purchasing information to deliver personalised direct marketing. The Local Data Controller and the Global Data Controller have jointly decided that all such direct marketing messages will be sent by the Local Data Controller.
Personal Data processed
Email address
Order history and purchasing/selling activity (on the website, in the app or on the Marketplace)
Phone number (optional)
Legal basis
We will do this where you have provided your consent to the Local Data Controller. This consent is collected at the time of Account creation and can be updated at any time, in your IKEA Family account settings under “Data and privacy”.
To provide IKEA Family members with loyalty offers and rewards
We process your purchasing data and user interactions to deliver our loyalty offer and rewards to you. Purchasing data includes:
Purchases you make by using your Account
Returns of purchases made through your Account
Storing receipts as proof of purchase
User interactions include:
Your identification as an IKEA Family Member
The benefits and services you use
Surveys and competitions
Signing up to an IKEA Family event
Interaction with marketing
You can find more information about IKEA Family loyalty offers and rewards in the IKEA Family T&C’s. Personal Data processed in addition to user interactions:
IKEA Family card number
Transaction data
Order ID and customer identifiers
Order history and purchasing activity
Online interactions
Legal basis
We do this to fulfil our contract with you in providing the loyalty offers and rewards defined within the IKEA Family T&Cs. When we invite you to participate in a survey, we have a legitimate interest in improving our products and services. Your consent is used when you choose to participate in an IKEA Family event or competitions which you choose to enter. Where required, we will also process your data based on the contractual conditions of the event or competition.
To publish your ratings and reviews
If you choose to share a rating or make a review, we will use this to improve our products and/or services and share it with other IKEA customers through our websites and app. Since IKEA is a global brand, your rating and review may be shared with customers in other countries we other IKEA retailers operate. Your ratings and reviews will be published with an abbreviation of your name or a nickname, such as only the first name or initials. We will however have access to your full post for moderation purposes.
Personal Data processed:
Account data
Your rating and review
Photos that you share as part of the review
Legal basis
We have legitimate interest to use your rating and review to improve our products and services. We also rely on legitimate interest as the legal basis for publishing your rating and review on our web and app.
To help us track performance and improve our services
We use your interaction data to analyse trends and identify internal improvements to the performance and usage of IKEA Family. We conduct data analytics on IKEA Family account activity at an aggregated level or use pseudonymised data to allow us to monitor performance and continually improve.
Personal Data processed
Account data
Online interactions
Browsing history
Shopping preferences
Wish lists
Legal basis
We have legitimate interest in analysing this information to improve customer experience. Your cookie consent is used for browsing history to support this analysis. We use your Account to understand your preferences and wish lists where these have been provided within your Account profile. You can manage your cookies and update your preferences at any time.
To meet our legal obligations
We process data to detect and prevent fraud as well as for auditing and security purposes.
Data processed
National Identification details (incl Social Security Number)
Full IP Address (Metadata)
Legal basis
We need to do this to comply with our legal obligations.
Cookies and tracking technologies
We use technologies, such as cookies, to enable the core functionality of our website and apps. This can include cookies that allow you to log-in to your Account and cookies that remember items you have placed in your cart. We also use technologies similar to cookies, such as pixels, for analytical and performance purposes. If you have given consent, we may use the information collected to optimise your browsing experience or obtain aggregate data about traffic and interaction on the Markeplace.Please see our cookie policy for more information.
Data processed
Browsing activity
Full IP Address (Metadata)
Device information (device type, operating system, browser type and version)
Interactions with our online tools and services (e.g. shopping card, order placement stage, design tools)Interactions with our marketing communications
Similar information from third-party websites and apps
Legal basis
We have a legitimate interest in ensuring the functionality of the website and the Marketplace and these functional cookies will always be kept on. Use of additional cookies for analytical and personalisation purposes is based on the consent your provide to us in the cookie banner on our websites. You can update your cookie consent at any time, in the “Cookie Settings” link in the footer on our websites.
7. How long do we keep your data?
We keep your personal data as long you are an IKEA Family member. Sometimes, we may keep certain data for a shorter or longer period of time, for business and operational reasons, or based on legal obligations. The time we keep your personal data depends on the purpose it was collected for, so this can differ case by case. When we no longer need your personal data for the intended purpose(s), the data will be deleted or anonymised so you can no longer be identified. An exception applies when we are required to store personal data for a longer period of time based on applicable laws and legislations.
8. Who has access to your personal data?
Companies that provide services to us
We use third-party service providers (“service providers”) to process your personal data, on our behalf, and in accordance with the instructions provided by us, in strict compliance with applicable legislation, as well as this Privacy Notice.
Service providers include, but are not limited to:
Third parties who provide digital services to us so that we can operate IKEA Family.
Third parties who help us segment and understand our customers.
Companies that provide advertising and marketing services to us.
Companies that aggregate and/or anonymise clickstream of behaviour on our website, app and Marketplace.
Our Service providers will not transmit your data to other entities without our approval and without an applicable legal basis for such transmission. We undertake to only contract with entities that offer adequate guarantees of the implementation of technical and organisational measures to ensure the protection of your rights. All service providers will be bound by a written contract that regulates, among other things, the subject matter and duration of the processing, the nature and purpose thereof, the categories of data subjects, and the rights and obligations of the parties.Furthermore, we may transmit or communicate your personal data to third parties (including public authorities and governmental bodies) when necessary for the purposes of (i) fulfilling our obligations under the IKEA Family T&C’s and (ii) complying with legal obligations.
Advertising partners
We share personal data with advertising partners, including social media companies, search engine and advertising network providers (such as META, Google, Pinterest and Snapchat) if we have received your consent to do so. The aim is to display relevant and personalised advertising to you on third-party websites and social media, also known as retargeting. This also allows us to measure efficiency, performance and reach of our advertising campaigns.
To be able to provide you with these personalised ads, we process and transmit your email address and phone number in hashed, i.e., pseudonymised form, and your offline purchase details (transaction id, date, amount and store location/merchant id) to our advertising partners.
We also transmit your hashed (pseudonymized) email address to our advertising partners so they can create similar customer groups ("look-alikes") and display relevant ads to these groups on social media. After each matching process, the hashed email addresses are deleted by our partners. If you want to know more about how the advertising partners process your personal data, we recommend you read their privacy notices.
Other recipients
We may share your personal data with data to third parties (including public authorities and governmental bodies) when necessary for the purposes of (i) fulfilling our obligations under the IKEA Family T&C’s and (ii) complying with legal obligations.
We may also share the personal data we collect with other companies in Ingka Group where those other companies share various operations and business processes with us. We will do this to fulfil our contractual obligations to you, or because we have a legitimate interest to do so.
We share data with Inter IKEA Group Companies (such as the IKEA franchisor Inter IKEA Systems B.V). Most of the data that we share is not personal data. If we do share personal data, this is only done in a pseudonymised form. This means that the data has been edited and/or encrypted so that Inter IKEA Group Companies cannot trace the data back to you. Inter IKEA Group Companies use the pseudonymised data that we share with them to maintain and develop the IKEA concept, IKEA products and IKEA services. You find more information and contact details of Inter IKEA Systems B.V. on www.about.IKEA.com. The processing of these data is based on the legal ground of legitimate interest.
9. International Data Transfers
We may transfer personal data overseas to companies within Ingka Group (where those companies share various operations and business processes with us) or to our service providers. This may require processing of personal data in a country outside of the EEA. In those cases, the transfer of your personal data has been made lawful through an adequacy decision by the European Commission or because we have secured the transfer by entering into the standard contractual clauses (as approved by the European Commission) with the recipient. We will take steps to ensure that the transfer of your personal data outside of European Union receives an adequate level of protection as it does in the European Union and if necessary, use other valid transfer tools or derogation in line with applicable data protection laws in order to protect and secure your personal data.If you would like further information about international data transfers and the safeguards that we have implemented to ensure the protection of your personal data, please contact us as set out in section 10 below.
10. Your rights
Under privacy laws, including the General Data Protection Regulation (“GDPR”), the UK General Data Protection Regulation and the Swiss Data Protection Act in force since 1 September 2023, you have a number of rights in relation the personal data that we hold about you. You may exercise these rights at any time by contacting us using the details set out in section 10:
Email: [email protected]
Or by writing to us at Ikea Portugal – Móveis e Decoração, Lda., for the address Rua 28 de Setembro, En 250 2660-001 Frielas
The access, rights and controls might vary depending on your request, however, in general the following rights are available to you, unless we communicate or justify otherwise.
Access: You are entitled to gain confirmation from us about the personal data that we process about you, and, where that is the case, access to the personal data.
Rectification: You are entitled to ask us to update and amend your personal data that might be inaccurate, incomplete or outdated.
Erasure (“right to be forgotten”): You are entitled to request us to delete personal data which is no longer necessary for its purpose.
Restriction: You are entitled to ask us to temporarily or permanently restrict/stop some of the processing of your personal data.
Objection: You are entitled to at any time, object to the processing of your personal data when the legal ground for processing this personal data is our legitimate interest. In certain cases, accommodating to your request could make it impossible for us to provide you with access to the Account and the IKEA Family benefits and services.
Right to withdraw your consent: Where we base our processing of your personal data on your consent, you have the right to withdraw your consent at any time. You can exercise this right by changing the settings in your Account or by contacting us as set out in section 2 above. Please note that withdrawing your consent does not affect the lawfulness of the processing carried out before the withdrawal.
Data portability: You are entitled to receive a readable copy of your personal data and, if requested, have the personal data to be transferred to another service provider.Not be subject to automated decision-making: You are entitled to not be subject to a decision based solely on automated processing, including profiling, which creates legal effects concerning you, or similarly significantly affects you.
Right to complain: You have the right to send a complaint about our use of your personal data to your local data protection authority. However, before doing so, we would of course love to hear from you and get the chance to address your concern.
Your local data protection authority is Comissão Nacional de Proteção de Dados (CNPD). For more information about them, please view their website at http://www.cnpd.pt. You also have the right to send a complaint to our lead supervisory authority, the Swedish Authority for Privacy Protection (Sw. Integritetsskyddsmyndigheten “IMY”).
Making a complaint to your local data protection authority or the lead supervisory authority will not affect any other legal rights or remedies that might be available to you under law. We may need to request specific information from you to help us confirm your identity and ensure your right to access your data (or to exercise any of your other rights). This is to ensure your personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one calendar month. Occasionally it could take us longer than this if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
11. How will I know if this Privacy Notice has changed?
As privacy regulations change and we develop our processes and services, we may make changes to this Privacy Notice. All future changes to our Privacy Notice will be updated online and accessed online with the last date of update displayed as below. If we make material changes to the Privacy Notice we will also inform you by email.We encourage you to review this Privacy Notice regularly for any changes. Your continued use of your Account and our services after any implemented changes or revision to this Privacy Notice shall indicate that you have been duly informed of the revised terms for processing your personal data.
This Privacy Notice was last updated on April, 2026.